Background: Facebook recently launched a new app called Lifestage. Created by Michael Saymen a 19 year old Product Manager, Lifestage is a social network aimed at video loving teens, ultimately reinventing what Facebook would look like if it was built around the currency of today’s digital world of snackable video. Lifestage mimics the early days […]
Instagram has been busy updating its features of late. Following up on the debut of Instagram ‘Stories’ and its new tool that enables users to zoom in while taking a video, comes the platform’s highly requested option that allows users to zoom in on photos and videos. This ‘pinch to zoom’ feature works on posts […]
It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos. That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes […]
Chatsuite, the market’s most comprehensive Chat Marketing Platform, announced today the launch of the first chatbot platform for agencies, a tailored system unique to large agencies that will allow them to effectively scale chatbot capabilities across a large number of client campaigns. While large agencies are expected to manage digital and social activities for their […]
Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]
Philadelphia is the leading brand in the cream cheese category in Brazil. Its campaign promotes cooking therapy: the moment when your friends gather around the stove and make special memories while cooking. To establish that purpose, the Mondelez brand needed a recipe app, teaching fans how to prepare recipes with the cream cheese. Since there […]
Challenge With more than 30,000 employees and $9.66B in sales, UNIQLO is Japan’s leading clothing retail chain in both sales and profits. The brand is well-known and beloved in many countries worldwide, but has struggled to replicate this dominance in the US market. In the midst of this low awareness, Razorfish were hired in the spring […]
Since Pinterest has witnessed 60 percent growth in videos on the platform— and since video is the fastest growing aspect of social media marketing today— the company plans to help promote the power of video is ever more. We’ve learned that Pinterest will launch Promoted Video, which the company says “brings together some of the […]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]
One of the world’s biggest companies has decided that targeted ads on Facebook really aren’t so targeted. Procter & Gamble is moving away from targeted ads on the social media giant, saying that hyper targeting on Facebook did not prove as effective as the company thought it would be. P&G is the biggest ad spender […]