Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]
Snapchat has began rolling out the ability to video chat with up to 16 friends at the same time, as well as introducing a way to tag friends in Snaps. To create a group video chat, users have to enter an existing group chat, or create a new group with the people they wish to […]
One-fourth of all UK digital ad spending is set to go to social networks this year as marketers increase their spending on platforms like Facebook, Twitter and Snapchat to over £3bn. According to eMarketer, UK marketers will spend £3.3bn on social network advertising this year, up 24 per cent from 2017. This forecast has been […]
Snapchat is reportedly working on a new feature that will let users control which third-party apps will have access to their accounts, the media reported. The latest beta version of Snapchat has a new feature category called “Connected Apps” whose description reads: “These apps are connected to your Snapchat account. Choose an app to control […]
If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you. To promote the release of Jumanji: Welcome to the Jungle, the company is using augmented reality to give Snapchat users a feeling of what it’s like to be inside of the hit movie, which debuts today on DVD, […]
Formula 1 and Snap have announced a multi-year extension to the global partnership the two firms agreed to in the middle of the 2017 season. The deal will run for multiple years, and increase Snapchat’s coverage of Grand Prix events from just seven in 2017 to at least 10 in 2018 and beyond. The 2017 […]
Social media platforms are leading millennials to spend more money on their phones than ever before – with UK Snapchat users 300% more likely to buy items on their phones than the average Brit. With 33% of British Snapchat users happy to spend more than £100 on mobile, it puts them at 74% more likely […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
As part of its strategy to prove itself to be a 21st century digital ‘smart’ city and attract more young people, the Paris region, in partnership with digital innovation agency IRM, is launching a campaign using Snapchat filters during its annual Fashion Week. The project forms part of French President Emmanuel Macron’s plan to transform […]
O2 has unveiled the evolution of its galvanising #FollowTheRabbit campaign, created by VCCP. Building on the success of 2017’s launch and the mantra that life doesn’t come with catch up, 2018’s campaign focuses on the power of shared life experiences that only live music can offer. At the heart of the campaign is that in […]