Snap has announced that it is testing a new visual search tool for its app that will enable users to check Amazon for products and shop for items directly from the app. The functionality, which the firm is rolling out “slowly”, transforms Snapchat’s camera into a visual search service, with the app able to recognise both […]
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research. The data, from eMarketer’s latest forecast on social network usage, indicates that the number of Snapchat users in the UK will reach 16.2 million this year, of which 5.0 million (or nearly 31%) […]
Domino’s is converting its pizza boxes and the pizzas into an augmented reality. The pizza chain has started running a national ad campaign that lets Snapchat users to play with the platform’s new “shoppable AR” lens. This new feature is now available. It allows users to tap a button within Snapchat to quickly order a […]
Snapchat has further extended its monetisation strategy with the launch of ‘Snapchat Storytellers’; new functionality designed to increase the involvement of high-reach influencers with adverts in its Discover and Stories channels. The new tool aims to aid brands wishing to better utilise their presence on the medium by engaging with its most successful content creators, […]
Snapchat is putting an end to its peer-to-peer payment feature, ending a four-year partnership with payment processor Square. According to TechCrunch, Snapcash will be dropped from the app on 30 August, as discovered in a deprecation message buried within Snapchat’s code. This has since been confirmed by Snapchat, saying: “Yes, we’re discontinuing the Snapcash feature as […]
Facebook is getting into the augmented reality (AR) advertising business, entering a space previously dominated by Snap. Facebook announced Tuesday that it would begin offering AR ads in the News Feed. People will be able to use their mobile device’s camera to participate in the experiences. AR involves superimposing computer-generated images on top of real-world video […]
To celebrate the launch of Years & Years’ new album, Palo Santo, media agency UM have brokered a deal in which technology agency Byte London have created a first ever augmented reality (AR) experience for Spotify. Working in close partnership with Spotify’s UK Marketing Team and with marketing technology agency Byte London, which designed the […]
As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
Snapchatters will be able to use their face to control a football-themed game featuring Three’s new mascot the Puggerfly, in a new Lens sponsored by the mobile network. Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user’s face into an augmented reality game. […]