OPPO has officially launched their latest smartphone – OPPO F9 Pro – in the Indian market. To power the launch of this widely anticipated smartphone, Mullen Lintas Delhi has conceived the communication package. India is amongst the fastest growing and largest smartphone markets in the world, making it a battle-ground for smartphone players to […]
China’s Huawei raised its forecast for full-year smartphone shipments to more than 200 million and said it could become the world’s top vendor of the devices in the final quarter of next year. Huawei, which recently displaced Apple as the No. 2 smartphone vendor in the June quarter, expects full-year shipments to beat an initial […]
Honor, a trendy, young and innovative smartphone e-brand, kicks off a series of partnerships with young emerging contemporary artists around the world, as part of its latest global creativity campaign ‘Honor Your Creation’. Clara Bacou, a UK-based digital technology artist will be the first to take part in the collaboration. “Honor has always been creative […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile […]
In an out-of-home activation for its Mate 10 smartphone, Huawei installed a portable battery charging station at Bondi beach in Sydney, Australia. The Chinese smartphone maker wanted to play on Australians’ love for the outdoors just as much as their smartphones. That is until their phone runs out of battery, cutting their day at the […]
Huawei, a global technology leader, has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car. The ‘RoadReader’ project pushes the boundaries of Huawei’s object recognition technology and puts the learning capabilities, speed and performance of its AI-powered devices to the test. Unlike other driverless cars, […]
Google has announced the completion of its $1.1 billion deal to buy a large slice of HTC’s hardware business. The acquisition was announced back in September 2017 but now it has passed the requisite approvals and is finalized. Beyond the transfer of over 2,000 engineers from HTC — that’s around one-fifth of HTC’s engineering team […]
Tecno Mobile India has launched a new campaign for the Camon i. The launch of the TVC comes right after the unveiling of Tecno’s Camon i, its first smartphone under the global flagship Camon series, in India. The campaign was created in association with Creativeland Asia. It is directed by Kartik Ramnathkar and produced by […]
Samsung Electronics has lost its crown as the top smartphone seller in India for the first time in six years, as it was outsold by China’s Xiaomi in the final quarter of 2017, data from two tech research firms shows. Xiaomi’s aggressively priced suite of high-spec handsets and market expansion strategy enabled it to take […]
The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed. Telecommunications company TSI asked people to share their views on what tech has made the biggest impact since the 1990s, how it is used, and what the future holds. An […]