After a successful trial year in North-West England, OffIGo, a new digital platform that enables customers to find exclusive deals on their local high street, is now nationally available. During its first 12 months, consumers explored 1.4m pages of local high street offers and events, increasing both revenue and foot traffic in local advertised shops and […]
Teemo released a case study with JOANN on the use of their location-based advertising solution to help JOANN stores drive incremental in-store visits and revenue. For 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has […]
Research released by Oath, in association with IAB Europe, has revealed that European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months. Over 60% said these formats are paramount to the success of their business. The study entitled ‘Understanding Programmatic Challenges […]
Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%. In the three months to 29 September, Disney earned $14.3bn in revenue, up 12% year-on-year, while profits rose 33% to $2.3bn. Its performance was boosted by the studio division, whose revenues jumped 50% […]
Amazon’s advertising business continues to go from strength to strength after reporting net sales of $2.5bn over the third quarter which can largely be attributed to advertising service sales, a figure which confirms the business is on the threshold of establishing itself as a rival to Facebook and Google. This healthy figure represents a 122% […]
YOC AG has announced an increase in revenue of 20% to € 14.4M (2016: € 12.0M) for year-end 2017. Furthermore, the group’s gross profit margin was increased to 39% (2016: 37%). The YOC Group was able to maintain a stable fixed costs structure at previous year’s level thanks to its scalable processes. With an increase […]
Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study. The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries. Additionally, Google says its new Impact Calculator […]
Snapchat parent Snap beat Wall Street expectations for the first time since the company went public almost a year ago, in the fourth quarter of 2017. Snap reported impressive revenue and user growth, and saw its stock price soar more than 20 per cent to finally give investors something to smile about. “We ended 2017 […]
Facebook says changes to its News Feed algorithm has cut the amount of time users spend on the platform by about 50 million hours each day as the number of daily active users increased by 14% to 1.4 billion in 2017. The reduction in user time spent on the platform hasn’t dented its ad revenue, […]
Virgin Holidays has released the result of AI marketing efforts and revealed a significant uplift in open rates from using AI-generated email subject lines. The results equated to several million pounds in revenue for the holiday giant. Over the past three years, Virgin Holidays has seen a sizeable increase in revenue equating to several million […]