For 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance and inspiration needed to achieve any project or passion.
With the retail industry and consumers shifting to a ‘mobile-first’ mindset, JOANN Fabric and Craft Stores, a national omni-channel retailer with over 850 stores, realised it needed a mobile solution to achieve incremental offline revenue and increase store visits. JOANN partnered with Teemo to create an always on strategy which immediately delivered positive, verifiable results.
JOANN chose Teemo for their understanding of how critical it is for retailers to find innovative, cost-effective methods of driving store visits. Their Cost-Per-Visit model enabled JOANN to drive efficient foot traffic at scale. The results were very impressive, leading to +35% in Return on Ad Spend and 78% more visits compared against the nearest Teemo competitor.
Steve Miller, Senior Vice President Marketing & eCommerce, said: “We tested several other location-based mobile partners to help drive store traffic. Teemo’s solution showed the strongest results in its ability to raise incremental sales & margin per store.”