Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences announces always-on contract with Vicinity Media to deliver data verification

Location Sciences, the leading mobile location data and intelligence expert, has announced a contract with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions.  Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location […]

AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

AdsWizz and Big Mobile successfully track increase in store visits driven by audio ads

Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail […]

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony teams with Lifesight to bring mobile video & location intelligence to advertisers in APAC

AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioural targeting expertise with Lifesight’s top-of-the-line retail footfall data. The companies predict this will result in significant advantages for advertisers within the […]

JOANN Stores and Teemo partner to generate incremental store visits and revenue

JOANN Stores and Teemo partner to generate incremental store visits and revenue

Teemo released a case study with JOANN on the use of their location-based advertising solution to help JOANN stores drive incremental in-store visits and revenue. For 75 years, JOANN has inspired creativity in the hearts, hands and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has […]

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies Launches Largest POI Database with 5.5 Million Unique Places of Business and Leisure

Mobiquity Technologies, a leader in advertising technology and mobile location data intelligence, announced the release of a new proprietary points of interest (POI) database. The new POI database creates the largest location dataset containing all commercial buildings, entertainment and sporting venues with over 5.5 million precise location polygons representing over 4,000 different retail chains across […]

Verve announces integration with Yext

Verve announces integration with Yext

Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]

Mobile creative powered by location drives double the consumer engagement, according to Verve

Mobile creative powered by location drives double the consumer engagement, according to Verve

Research undertaken by Verve, a location based mobile marketing platform, finds that consumers are twice as likely to interact with mobile ads informed by location insights than with generic ads. The findings also reveal that a mobile ad related to consumers’ hobbies and interests drives more than twice as much engagement than with a generic […]

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