Brands Go Wild for Amazon Advertising

Brands Go Wild for Amazon Advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence […]

The first steps to creating a true cross-channel advertising strategy

The first steps to creating a true cross-channel advertising strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Nosto: UK fashion retailers are best at tempting online visitors to buy, but are challenged by low spending shoppers

Global research suggests fashion retailers in the UK are the most successful at persuading online visitors to buy, both on mobile and desktop. But UK shoppers spend less on each order than the global average (around 27% less on orders placed via mobile and 32% less on desktop orders). This is despite their orders including […]

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest launches ‘Catalogs’ and extra shopping ad inventory

Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. Pinterest has built solutions to help advertisers put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up […]

eCommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’

eCommerce and digital marketing companies battle for the digital consumer in ‘an Amazon world’

The latest eCommerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed eCommerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of Flipkart and Adobe’s acquisition of Marketo for $4.75 billion. Private […]

Israeli startup Mixed Place integrates Mixed Reality content at two of Europe’s largest retail chains

Israeli startup Mixed Place integrates Mixed Reality content at two of Europe’s largest retail chains

Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe’s largest retail chains –  the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, […]

Syntonic releases new mobile services in its revenue generation platform

Syntonic releases new mobile services in its revenue generation platform

Syntonic, a leading mobile technologies and services provider, announced three new carrier services: the Syntonic Captive Portal for generating revenue from zero-balance customers; Syntonic Sponsored Web for enabling sponsored, data-free web access; and the Syntonic Mobile Commerce Suite for managing consumer online transactions using stored carrier credit and online wallets. Syntonic’s award-winning software, services, and […]

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Criteo research: Last-minute lovers go mobile – over 50% of Valentine’s orders are made using mobile devices

Valentine’s Day is on our doorstep and lovers may think they have left it too late to go out and buy gifts, but research from Criteo, the open platform for the internet reveals 51% of all transactions made on February 14th are via mobile devices. And with mobile shopping forecast to increase to £25 billion in 2019 it’s no surprise. Criteo’s […]

Facebook strikes cinema ticket deal with Odeon

Facebook strikes cinema ticket deal with Odeon

Facebook has struck a deal with Odeon that will let movie goers buy tickets without leaving the social network. As part of the partnership, Facebook has launched a ‘Films’ tab in its app and online that will enable fans to book and pay for the tickets via Odeon. Tickets for screenings at other chains, including Vue […]

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