YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas

YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas

With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile Internet are Thailand (5 hours and 13 minutes), Philippines (4:58) and Indonesia (4:35) versus a worldwide average (3:14), US (2:24) and the UK (2:09) – the […]

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Q3 provides calm before the holiday storm for social, paid search and eCommerce advertisers

Kenshoo, a global leader in marketing technology, released The Kenshoo Q3 2019 Quarterly Trends Report, and accompanying infographic, detailing Q3 spending growth in social (32%), paid search (7%) and eCommerce Channel Ads (ECA) (54%) on a year-over-year (YoY) basis. As the only marketing solution that provides data-driven insights and optimisation technology to help make informed decisions and […]

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide

Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research by Taboola. With Black Friday just a few short weeks away, deal-hunters everywhere are already considering ways to capitalise on the world’s number one shopping day. […]

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads research reveals beauty & skincare consumers prefer sustainable, suitable and inclusive products

Teads, The Global Media Platform, unveils the digital world and new technologies are radically “disrupting” the beauty/skincare consumer journey. Sustainability, suitability and inclusion are the 3 values are the top drivers of their purchase path. A new study through Global Web Index (GWI) unveils buying behaviour, advertising influence and the role of technology for global […]

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.  The study, which analysed the checkout, […]

Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

Click and regret: Brits wasting over half a billion pounds every year online on unwanted goods

A new report – Click and Regret – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them. The survey of 2,000 UK adults conducted by […]

Uber acquires grocery delivery firm Cornershop

Uber acquires grocery delivery firm Cornershop

Uber Technologies, announced an agreement to acquire majority ownership of Cornershop, a leading online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval. “Whether it’s getting a ride, ordering food from your favorite restaurant, or soon, getting groceries delivered, […]

Smartphone overtakes the laptop as the top device when shopping, says new research

Smartphone overtakes the laptop as the top device when shopping, says new research

Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]

Fashion Bunker identifies a personalisation tactic that makes new visitors 16% more likely to make a purchase

Fashion Bunker identifies a personalisation tactic that makes new visitors 16% more likely to make a purchase

Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase.    Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]

31% of consumers shop on social media despite worries, according to new MarkMonitor research

31% of consumers shop on social media despite worries, according to new MarkMonitor research

More than 90% of consumers have concerns about shopping via social media, yet nearly one-third still use it as a shopping platform, according to new research. The report by MarkMonitor, a Clarivate Analytics company and a world leader in enterprise brand protection, revealed that shoppers are worried about payment security (59%), the quality of goods (56%), […]

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