Instagram is testing new features that will enable brands to share posts that include more product information with the aim of getting more consumers to buy products they see on the image-sharing site. The test, only available to Apple mobile phone owners in the US at the moment, includes 20 brands such as Macy’s, Abercrombie […]
AR firm Zappar has partnered with DreamWorks Animation to bring to life characters from the animated feature film Trolls for Tesco UK. The campaign launched on 21 October to tie in with the release of the movie in UK cinemas. It enables shoppers to explore Tesco stores nationwide with their smartphone or tablet to find […]
UK retail giant Tesco is testing a contactless system that will make the paper receipt a thing of the past, instead sending a digital record of your purchases to your smartphone as part of the payment process. According to the Daily Mail, the system is being trialled at self-service tills in two stores in Harlow, […]
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]
EyeFitU a new fashion portal that aims to solve the eternal problem of the lack of uniformity of sizing in fashion, has gone live. EyeFitU has collaborated with high profile affiliated fashion houses: The app has 45+ online stores and 100s of brands such as Matchesfashion, Ted Baker, Net-à-Porter and Mr.Porter, Karen Millen, Asos, Warehouse […]
While high-end luxury brands are slowly starting to offer online sales in China, one area that remains especially uncharted territory for them is selling through WeChat. This may be about to change, however, as both Dior and Bulgari took the WeChat sales plunge for the recent Qixi Festival holiday. Both became some of the first […]
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience. Dubbed “Mission Impeccable,” the campaign, created by London agency Poke, is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It […]
In oder to get a 10% discount on the company’s products, people could go to any of But’s 200 stores in France, snap a screenshot from the game in store and show it at the Checkout. The first two customers in each of the stores who also tweeted their pictures using the hashtag #butattrapezlestous (‘But […]
New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours. The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and […]
Mobile app advertising company, Jampp, is tapping into the mCommerce opportunity and has just launched a new solution that lets retailers and businesses promote their entire product catalogue across their consumers’ mobile devices. Jampp Dynamic Product Ads are aimed at businesses wanting to engage their app users at the most critical point in the app […]