A recent research has shown just how pervasive dating apps like Tinder, Okcupid, Bumble, Happn and Grindr have become: more than a third (37 percent) of UK smartphone owners have either found love online or know someone who has, while one in twelve (8 percent) now use dating apps. Around a quarter of those UK […]
It’s no stretch to say that digital advertising can be annoying, and mobile ads even more so as they’re harder to avoid. For UK consumers, some mobile ad formats are especially irksome, according to a recent study commissioned by ad tech firm InSkin Media. Polling of UK internet users in Q1 2017 by mobile market […]
Mobile Posse, innovator of an intelligent content discovery platform that enhances the mobile experience while boosting ad monetization for mobile carriers and device OEMs, announced a new research titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile […]
Brands using Snapchat to reach teenagers could be misguided according to new research, which finds that only 14% of users aged 16-24 use the app to find new products and brands to try. However, that figure rises to one in five (21%) among users aged 25-34. The findings come on the eve of Snapchat’s fifth […]
Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. Coming of age at a time when smartphone ownership is the norm, today’s teens are mobile natives as well. The constant connectedness a smartphone enables—or imposes—is a central fact of life for […]
In a revolutionary time where our smartphones are a way of life, they also are becoming a way of love connections. Technology has really changed the standard for introductions and finding people. Tinder recently coming out as the top grossing app in the App Store is proof of this. Whether someone is currently on the […]
The rapid growth of mobile and video advertising has powered Australia’s digital media spend to grow 12% to $7.6 billion in the year to 30 June 2017. According to PwC and IAB Australia, advertisers now invest about half of their advertising budgets into online media channels with search and directories continuing to take the largest share, […]
BlackBerry Limited announced that Gartner, Inc., one of the leading provider of research and analysis on the global information technology industry, has given the company the highest score for all six use cases in its Critical Capabilities for High-Security Mobility Management report for the second year in a row. Out of the 15 Enterprise Mobility […]
Android is resurgent in Australia, according to new research from International Data Corporation (IDC). The research firm found that devices with the popular Google operating system (OS) had rebounded to account for 63% of smartphones shipped in the country in Q2 2017, while Apple’s iOS was installed on 37% of devices shipped that quarter. Android’s share […]
The UK’s largest industry sector for digital ad spending will continue to be retail for the foreseeable future, with retailers driving overall digital ad spending gains in the UK through 2018, according to new forecasts from eMarketer. Among the five UK industries tracked by eMarketer – automotive, consumer packaged goods (CPG) & consumer products, travel, retail […]