Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

Mobile Advertising Market to be Worth More Than US$ 120 Billion by End 2022

The proliferation of social media, affordable smartphones, and rapidly improving 4G LTE network infrastructure in emerging economies have all directly benefited the mobile advertising market. Large technology giants such as Facebook and Google consider it to be the future of advertising and have invested big bucks to increase the overall visibility of the mobile advertising […]

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Me, Myself & I: The Individualisation Imperative Report – Consumers’ Call to Brands: Remember Me, Listen to Me, Let Me be in Control

Cloud IQ, the effortless commerce platform, unveiled its latest research report, Me, Myself & I: The Individualisation Imperative. The report identifies customer experience pain-points and attitudes to data sharing and how brands are faring in the UK, US and Australia. This research explores how personalisation is not cutting it with consumers and as such how […]

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

New Research by Common Sense Finds Major Spike in Mobile Media Use and Device Ownership by Children Age 0 to 8

Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of young […]

Teads, Viant, Verve comment on the IAB ad spend report

Teads, Viant, Verve comment on the IAB ad spend report

The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN)  has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Persistence Market Research: Mobile Advertising Market to be Worth More than $120 Billion by End 2022

Global giants such as Facebook, Snap and Google have placed a large portion of their bets on mobile advertising, pointing to a bright future indeed for this market, according to Persistence Market Research. Mobile advertising — which includes search, social, programmatic, and video ads — is important in both developed and emerging economies, especially so […]

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

41% of marketers ‘intimidated by mobile programmatic’, according to iotec

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research. The study, from transparent media buying platform, iotec, addresses some of the rising concerns within mobile programmatic advertising through their latest […]

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey. The research, from Econsultancy and AdRoll, quizzed 1,000 brand marketers and agencies across Europe, North America, Japan and Asia-Pacific. The 2017 State of Marketing Attribution report provides detailed insight into a marketer’s perspective […]

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

In-App Mobile Ad Spend to Reach $45.3Bn, According to eMarketer

eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]

IMImobile: Consumers prefer customer service over digital messaging channels

IMImobile: Consumers prefer customer service over digital messaging channels

Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]

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