The cost of display advertising inventory bought using programmatic buying technologies will rise sharply by as much as 20% across North America by 2018 due to publishers taking advantage of improved yield optimization technologies, according to a study. Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models […]
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% of employment worldwide. A significant part of economic growth comes from SMEs in emerging markets, and a key part of this growth is closely related to marketing budgets. According to Hulya Altunbas (pictured below), CFO, […]
Adyoulike, the European leader in native advertising technology revealed a new integration with The Trade Desk, Inc., a global technology platform for buyers of advertising. Adyoulike’s native advertising supply side platform (SSP), using the OpenRTB 2.3 standard to deliver in-feed native content programmatically, has integrated with The Trade Desk’s platform to further expand the digital […]
Even as mobile dominates online display budgets, this rapid growth could be superfluous if advertisers aren’t prepared to properly address the effectiveness of mobile ads and their role in brands’s marketing mix modelling, warn experts. Sharper measurement is often talked about but rarely defined for a mobile market which many believe is falling behind the […]
Xaxis, the world’s largest programmatic audience company, announced the launch of native ad specialist plista in Singapore and Taiwan. Part of the Xaxis portfolio, plista is the industry’s most comprehensive programmatic platform for native ads and the first to provide a single source solution for buying in-feed, outstream video, recommendation widgets and in-ad formats across […]
Go2mobi, one of the first mobile programmatic advertising platforms, announced a partnership with Neustar, a trusted, neutral provider of real-time information services. The partnership brings together the latest innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data. The partnership gives marketers and media planners better optimization capabilities and […]
With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]
Airmarket announced a new advertising format that will revolutionise the way brands engage with customers on their mobile devices by combining hyper-location data with programmatic technology. They will give advertisers access to a global network of beacons to deliver personalised, targeted advertising to consumers based on their real-time location. Device users will receive notifications on their […]
Brian Wong graduated college at age 18. Since then he’s written a book, been among the youngest entrepreneurs ever to receive venture funding, and become the first (and only) individual to earn a spot on the FORBES 30 Under 30 list in two different categories. And things are only getting better. Wong’s six-year-old mobile advertising […]
If the future of advertising is mobile-led, then O2-owner Telefonica’s measured attempt to control the delivery of ads across its network spotlights the power it could wield in a market dominated by Facebook and Google. There aren’t many mobile operators that don’t harbor a similar ambition, though like the Spain-based provider – the bulk of […]