Go2mobi, one of the first mobile programmatic advertising platforms, announced a partnership with Neustar, a trusted, neutral provider of real-time information services. The partnership brings together the latest innovations in mobile DMP and DSP technology including highly accurate and up-to-the-minute insights and audience data. The partnership gives marketers and media planners better optimization capabilities and comprehensive toolkits to use while accessing some of the industry’s most authoritative data.
The partnership will benefit brands and leading advertisers that run large-scale and highly complex mobile campaigns by giving them greater confidence in the data being used in campaigns and the resulting intelligence derived. With Go2mobi’s data management platform, marketers can now apply Neustar AdAdvisor audience insights to increase their digital advertising relevancy, improve one-to-one marketing and ultimately, campaign ROI.
“This is an exciting moment for us. We’re pushing the boundaries of how mobile advertising is managed and delivered with our innovations in programmatic advertising,” says Go2mobi president and co-founder Tom Desaulniers.
“By giving platform users access to Neustar AdAdvisor, they can really hone their campaigns to target their ideal audience, while using Go2mobi’s real-time MomentMatch technology to reach them in the most receptive and relevant moments.”
With Neustar’s authoritative identity, a unique approach to collecting, corroborating, and validating consumer and business identity for marketing purposes, and Go2mobi’s mobile-first platform, advertisers will gain greater confidence in their campaign audience targeting. As digital advertisers continue to push the boundaries of generating optimal gains from their mobile advertising dollars, the industry is recognizing the incredible benefits of a convergence between high-value data sources, traffic providers, and campaign management platforms.
“Delivering a consistent message and a seamless brand experience at every touchpoint is an imperative in today’s connected world. By partnering with Go2mobi, we are helping advertisers target and activate their mobile media campaigns to reach high-value audiences across all media touchpoints and devices, including desktop, mobile and email, as well as targeting based on TV viewership,” said Michael Schoen, Vice President, Marketing Services, Neustar.
“Neustar AdAdvisor audiences are derived from our authoritative identity using the OneID system, which connects people, places and things, ensuring that advertisers have the most accurate and real-time consumer attributes available to deliver hyper-personalized connected customer experiences.”
With Go2mobi, users have a centralized mobile DMP and DSP making targeting and informed purchasing decisions much easier with more measurable results. The addition of Neustar AdAdvisor audience insights now raises the game for advertisers and the returns they can expect from their mobile ad campaigns.