Twilio, a leading cloud communications platform, unveiled Twilio SendGrid Ads, a capability within Marketing Campaigns, which enables marketers to create cohesive, multichannel engagements that drive business growth. Launched in beta at Twilio’s annual customer and developer conference, SIGNAL, Ads gives marketers the tools to extend their existing email campaigns to a broader set of channels by building […]
Walmart’s Indian unit Flipkart is set to roll out a free video service for all of its 160 million customers this month as the eCommerce company looks for new ways to increase its user base in smaller towns and cities, it said on August 5. “Most consumers’ first touch point with the internet is through […]
Just months after Google retired its unsuccessful social network, Google +, the company is launching Shoelace, a hyperlocal network for finding activities and friends in the user’s location. Currently, Shoelace is invite-only, and solely available in New York City. In order to activate their account, New Yorkers will need an invite code. Shoelace users are able […]
Jaguar Land Rover (JLR) has begun offering mobile data services in its latest vehicle models in Spain, Portugal, Belgium, the Netherlands, Luxembourg, and France. In order to offer the services, the car manufacturer has teamed up with Ubigi, Transatel’s mobile data service provider, to provide Ubigi SIM cards to the owners of the latest vehicle […]
Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences. With deep content insights, marketers can now leverage the right […]
Video advertising software and insights leader Pixability announced the launch of PixabilityONE, a first-of-its-kind software platform powered by data science, used for running campaigns across the premier video advertising destinations, all in one place. Those destinations include YouTube, Facebook, Instagram, and Connected TV platforms like Amazon. The PixabilityONE platform can be used by brands and […]
Niantic, the developers who launched Pokémon GO, have officially released Harry Potter: Wizards Unite, a new mobile augmented reality game that lets players experience the magical world of Harry Potter, right from their iOS or Android smartphones. Starting June 21, the game is available for download in the US, the UK, Australia, and New Zealand, with […]
YouTube is introducing an augmented reality (AR) feature to help beauty viewers get an idea of how makeup will look like on them while continuing to watch product reviews and tutorials from creators. The AR Beauty Try-On tool appears in a split screen with the video continuing to appear in the top half and adding […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its proprietary transaction data analytics tool, Merkle Wallet, in the UK market. Merkle Wallet offers clients access to the most comprehensive set of UK consumer spending insights available to brands. It is powered by the broadest industry view of credit card transaction data […]
ADmantX, a leading data provider of natural language processing (NLP) semantic-based solutions, announced the launch of its Homepage Intelligent Solution for publishers. The new solution will help publishers boost their ad revenue by making their homepage more accessible to advertisers whilst also improving the profiling of their readers. By conducting a granular content analysis of the […]