In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by combining artificial intelligence with the global medical knowledge input by these experts. Since launch, the app has been #1 for medical app downloads in more […]
WeQ, a leading global mobile ad tech organization, and travel brand DailyHotel revealed initial results from its exclusive campaign to propel their growth in the South Korean market. The app provides customers with a one-stop booking for both luxury hotels and fine-dining restaurants in Korea and globally. This announcement follows WeQ’s recent rapid expansion into APAC markets South Korea and […]
The UK’s top retailers are risking seasonal sales through failure to improve their website load speeds over the past 12 months, according to a new index report. The research, carried out by leading eCommerce and digital agency Visualsoft, forms part of the company’s second annual e-retail performance report. The aim was to analyse and identify what progress the UK’s top […]
Teads, the adtech company well known for its innovative branding solutions, announced its first Performance offering. Called Teads True Visits, this new offering leverages Teads AI capabilities to identify and attract new visitors to advertisers’ websites. A Revolutionary Buying Model : CPiV Brands buying clicks are often disappointed when they see that as an average, 50% […]
Tinder has hit number 1 in the App Store’s top grossing category for the very first time. Claiming top spot in the App Store likely has to do with the global launch of Tinder Gold, which lets users see who has liked them without swiping at all, among other premium features. Tinder’s initial foray into […]
AdColony, one of the largest independent mobile advertising platform, released the results of the first brand campaigns using Aurora HD Video, the company’s latest mobile video innovation. After three separate campaigns, with three completely different creative executions, AdColony found that 43 percent of people who viewed an ad engaged with it, easily surpassing industry benchmarks and […]
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more to see than a trip to their local comedy club can offer Many comedy lovers […]
AT&T has worked 140 years to perfect phone service, while Time Warner Inc. has spent decades churning out popular magazines, television shows and movies for the big screen. But the two companies, which both are laboring to hold onto customers, confront a similar challenge: how to deliver content to younger consumers who are turning away […]
Facebook is not the only social media platform that’s seeing great results for mobile advertising revenue. Rival Twitter recently announced that a majority of its total advertising revenue came from mobile in the last quarter. Despite Twitter’s overall revenue of $602 million missing analyst expectations for Q2 2016, ad revenue was up 18% at $535 […]
Mobile network EE continues to be the best overall operator in the UK – but rival operators are closing the gap, according to a new RootMetrics study. The report, published today, examined how the four major operators – EE, Three, O2 and Vodafone – fared in reliability, network speeds and performance across data, calls and […]