ADYOULIKE, a leading in-feed native advertising platform, has announced an expanded collaboration with The Trade Desk, a global technology platform for buyers of advertising, to deliver in-feed native videos programmatically across the ADYOULIKE publisher portfolio. This expanded integration builds upon the existing OpenRTB 2.3 with The Trade Desk and ADYOULIKE which was announced in October 2016. […]
Atrinet Ltd. announced that Partner Communications, one of the largest service providers in Israel, has selected Atrinet’s NetACE to provide an efficient way to automate, optimize and assure its network services across multiple network layers and its multi-vendor network equipment. NetACE will play the pivotal role in the next-generation Partner Communications OSS solution to create […]
Accelerize and its digital marketing software division, CAKE, announced that Wooza, an affiliate advertising network based in Brazil, is using CAKE’s SaaS-based Marketing Intelligence platform to manage, track and optimize multiple digital marketing campaigns on behalf of its clients. Founded in 2008, Wooza brings affiliates and advertisers together to generate sales leads and conversions in the Latin American […]
Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]
Whether you are lounging at home or getting ready to start the day, eharmony brings a new element of excitement to online dating with a skill for Amazon Alexa. eharmony users will be able to enable the eharmony ‘Skill’ for Alexa, hear their matches and messages by voice and then ask Alexa for more info on […]
Real-world location intelligence provider Gravy Analytics and omnichannel data powerhouse V12 Data, announced their partnership in offering exclusive audiences created by merging data sets, which can now be used in programmatic advertising campaigns. This partnership is powered by LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and their Data Innovators program. These […]
Hiring app JOB TODAY is partnering with curated crowdsourcing video platform Userfarm to kick off a contest aimed at sourcing video content for its new social media advertising campaign. JOB TODAY – an app specialising in matching candidates with employers in the retail, hospitality and service industries within a 24-hour period – is calling for […]
InMobi, one of the largest independent mobile advertising and technology platform, announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi now becomes the largest mobile media platform in Indonesia with a reach […]
Following a partnership formed in May, Unlockd and XL Axiata are rolling out the former’s advertising service to users of the latter’s “youth mobile” service, Axis. An app called Swapps allows Android-phone users to see targeted ads, news content and offers while they’re unlocking their phones, in exchange for a mobile credit of IDR2,000 to […]
Adyoulike, the leading in-feed native ad platform, announced a new strategic partnership with AppNexus, the world’s leading independent advertising technology company, that enables the real-time sale and purchase of digital advertising. The integration will enable advertisers and agencies to deliver personalised native campaigns on AppNexus’ platform. Adyoulike’s native advertising supply side platform (SSP) will use the […]