App ad network Airpush to promote appScatter’s platform to its clients

App ad network Airpush to promote appScatter’s platform to its clients

Mobile app distribution and monitoring specialist appScatter Group PLC has signed its first major partnership since listing on AIM last September. App advertising network Airpush will promote appScatter’s platform to its clients in return for 10% of the revenues generated by the collaboration. Customers who sign up through Airpush also get a 20% discount for […]

Alibaba partners NTU Singapore to establish its first AI research institute outside China

Alibaba partners NTU Singapore to establish its first AI research institute outside China

Alibaba Group has joined forces with the Nanyang Technological University in Singapore (NTU) to establish Alibaba’s first joint AI research institute outside China. The five-year, multi-million dollar collaboration will see 50 researchers from both organisations working together. As part of the partnership, NTU will combine its human-centred AI technology with Alibaba’s Natural Language Processing (NLP), […]

Telefónica and Facebook join forces to bring 4G to 100 million people in Latin America

Telefónica and Facebook join forces to bring 4G to 100 million people in Latin America

Telefónica, the Spanish parent of UK mobile operator O2, is working with social network Facebook to develop a programme called Internet para todos (Internet for everybody), with the intention of connecting 100 million digitally excluded people in Central and South America to the internet for the first time. Around 20% of people in Latin America […]

Innity launches publisher-led programmatic advertising marketplace in Malaysia

Innity launches publisher-led programmatic advertising marketplace in Malaysia

The Malaysia Premium Publishers Marketplace (MPPM) has officially launched in partnership with adtech platform Innity to provide advertisers with more control to layer on their own data, audience insights and program advertising. This is the first publisher-led programmatic advertising marketplace platform in Malaysia. The new partnership will see MPPM, which is made up of eight […]

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Viber links up with Sprinklr to give brands access to the app’s 900 million users

Social media marketing platform Sprinklr has integrated with Viber, a cross-platform instant messaging app, giving brands the chance to reach the app’s over 900m users. Through the integration, brands will now be able to reach, interact, and engage with customers on Viber and analyse their interactions directly via Sprinklr. Brands can post text, images, stickers, […]

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Deezer and Singtel ink deal to provide data-free music streaming in Singapore

Music streaming platform Deezer has expanded its service in Singapore through a partnership with Singtel Music, the Singaporean telecom company’s music offering, to provide subscribers with unlimited music without data charges. Singtel post-paid customers will gain data-free access to Deezer’s 53m songs and over 40,000 pieces of audio content, along with its ‘Flow’ feature. “Singtel […]

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers

A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]

Didi Chuxing teams up with SoftBank for ride-hailing service in Japan

Didi Chuxing teams up with SoftBank for ride-hailing service in Japan

Chinese ride-hailing company Didi Chuxing has revealed plans to launch in Japan following a strategic partnership with Japanese tech giant SoftBank. Didi and SoftBank will use Didi’s AI technology to build ride-hailing platform services for the taxi industry in Japan and the joint venture will commence trials in Tokyo, Osaka, Kyoto and Fukuoka before the […]

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