Food to Home is a ground-breaking restaurant service in many ways: it is the first mobile restaurant service that you can use throughout Europe and in most local languages. The service also pays its users to activate restaurants. But what is it actually about? How can I quickly find a good restaurant is a familiar […]
Premiering a new creative direction, Mast-Jägermeister SE has launched its global and US website at Jagermeister.com. The new experience features Bauhaus-inspired typography; a rich green, amber and gold palette; and footage expressing the energy of the legendary herbal liqueur. The new Jägermeister creative direction celebrates the tension between the German precision that goes into crafting […]
Gallery Guardian announced its official launch on the Apple and Google Play Stores: the safeguarding app that helps parents keep their children safe while using their mobile devices. Gallery Guardian’s unique technology detects when suspicious images are taken or received on a child’s mobile device and sends an alert system to notify a parent when […]
Singaporeans aged 16 to 34 prefer YouTube to TV according to a study by Google Singapore and Kantar TNS, with older demographics visiting YouTube at least once a month. The study surveyed 1,035 Singaporeans aged 16 to 60, and follows the brand safety crisis furore around Google. Overall, 45% of Singaporean internet users prefer YouTube […]
Tribe, an online marketplace that connects brands with ‘micro-influencers’, is making the first move outside of its native Australia, launching in the UK. Micro-influencers are social media users with 3,000-100,000 followers – not exactly celebrities, but what you might call ‘internet famous’. Tribe’s self-serve platform lets brands or agencies create a campaign brief and open […]
Android has surpassed Windows as the world’s most popular operating system for internet usage for the first time, according to new statistics. The data, from web analytics company StatCounter, indicates that Google’s mobile OS topped the worldwide OS internet usage market share in March with 37.93%. Windows-running devices, meanwhile, accounted for 37.91% of internet usage […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
Six in 10 US mobile marketers will increase their mobile app budget this year and 69% will spend more on mobile websites. However, apps will still be a bigger business focus overall, according to February 2017 data from Adobe. Nearly four in 10 marketers said they will keep their mobile app budget the same, while […]
UK online newspaper The Independent saw 73 per cent of its users, and 75 per cent of UK users, access its site during January via mobile. This accounted for 69.5m users, who amassed 194m page views, or 64 per cent of its total views. Overall, the publication enjoyed record global figures. It reported biggest month-on-month […]
Chinese online retail sales via a mobile phone are expected to reach $1 trillion in 2020, according to new data from Forrester. As the world’s largest online retail market, China is expected to be the first market to reach this milestone driven by its saturated smartphone market and the explosion in mobile commerce. Chinese consumers […]