Facebook Introduces Five New Features in Ads Manager App

Facebook Introduces Five New Features in Ads Manager App

Facebook recently announced in a blog that it has added five new features to its Ads Manager app, making it easier for advertisers to use creative tools using their smartphones. Now, while creating an ad on their mobile devices, advertisers can play around with tools like text overlays, stickers, logos or color filters. Facebook has also included […]

Facebook is taking on Tinder with new dating features

Facebook is taking on Tinder with new dating features

Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced during the company’s F8 developer conference keynote in San Jose, California. The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went […]

New Waze Update Brings Motorcycle, HOV-Lane, and Voice Activation Support

New Waze Update Brings Motorcycle, HOV-Lane, and Voice Activation Support

 Google’s other navigation app, Waze, started rolling out an Android and iOS app update that brings highly requested features to the crowdsourced navigation app. While regular navigation apps let you choose your form of transportation from options including a car, bike, and train, Waze now has support for motorcycles as well. With the update, drivers […]

Google updates features for mobile shopping experience

Google updates features for mobile shopping experience

Elevating its implementation of latent semantic indexing, Google has updated its shopping tool. The new features will allow users to discover, research, and compare products on Google Shopping with greater proficiency, according to the company. In the blog post announcing the update, Jennifer Liu, product management director for Google Shopping, said mobile shopping on Google was redesigned to […]

Google reimagines AdWords with new features

Google reimagines AdWords with new features

Google reintroduced AdWords on November 16, tweaking existing features and adding new ones that are intended to assist marketers in promoting products and services just in time for the holidays. “The platform has been redesigned in Material Design, Google’s design language used in apps like Google Maps, Photos and Inbox. The company built the platform […]

Google rolls out its in-app personalised feed globally

Google rolls out its in-app personalised feed globally

Google has rolled out its updated in-app feed globally, after rolling out the feature to the US in July. The new feed uses improved learning algorithms to offer a more personalised feed for the user. For the time being, the localised feed will only appear in the Google app on Android devices, but Google promises […]

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi Launches Powerful Retargeting Solution as Part of its DSP Platform for Mobile Advertisers

Go2mobi announced the launch of one of its most anticipated features, the ability for customers to upload their retargeting lists directly into the mobile programmatic advertising platform. With this feature Go2mobi’s customers now have the ability to target mobile app users who have previously engaged with their brand, wherever that engagement took place. With the […]

Skype gets extreme Snapchat-inspired makeover

Skype gets extreme Snapchat-inspired makeover

Microsoft has launched a revamped version of Skype, taking inspiration from Snapchat because that’s the cool thing to do now. One of the new features is called ‘Highlights’, which is yet another Stories-like feature introduced by a company. Highlights enables users to create a highlight reel of their day with photos and videos. Users can […]