Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi and Swizz Beatz Create a New Kind of DJ Experience on Instagram

Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Bacardi Is Turning Private Web Surfing Into an Online Scavenger Hunt

Most people know Google Chrome‘s incognito mode for removing any trace of their web history—or for avoiding retargeted digital ads that track their whereabouts. But Bacardi found a clever little hack around private web browsing that it’s turning into a campaign targeting millennials. The brand and BBDO New York partnered with electronic music artist Goldroom—also […]

Virgin America Teams with Spotify for Destination Playlists

Virgin America Teams with Spotify for Destination Playlists

Virgin America has just launched its app, and along with the usual flight booking, online check-in and digital boarding pass features, the smartphone app links to curated playlists on Spotify, themed around your destination. The playlists span a wide range of genres, with most cities boasting multiple choices, so for New York you can either […]

Twitter invests £50m in SoundCloud

Twitter invests £50m in SoundCloud

Twitter has invested £50m in Berlin-based music streaming service SoundCloud, after walking away from an acquisition deal in 2014. According to Re/code, Twitter’s investment is part of a bigger £70m round, which would value the streaming service at around £500m. Twitter’s chief executive, Jack Dorsey, confirmed the deal to the publication. “Earlier this year we […]

MTV uses Twitter to gauge how well it’s doing on Snapchat

MTV uses Twitter to gauge how well it’s doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organised by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared toward millennials. MTV is one of […]

Spotify Introduces Sponsored Playlists

Spotify Introduces Sponsored Playlists

Music streaming service Spotify has introduced a new marketing feature, enabling brands to sponsor the 400-plus playlists the company curates, reaching and engaging target audiences through the passion point of music. The feature was unveiled with Kia Motors sponsoring the New Music Friday playlist to introduce its new Kia Sportage model. Through the sponsorship, Kia […]

Spotify Launching 12 Original Video Series

Spotify Launching 12 Original Video Series

Spotify is expanding its video offering with the launch of 12 original series in the UK, US, Germany and Sweden. The streaming app isn’t straying too far from its roots, though, at least initially. The first wave of series will all revolve all around music in some way, including music history documentary “Landmark”, hip-hop concert […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]