The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]
By 2024, the Asia Pacific will have the most 5G subscriptions in the world, with an estimated 954m users in the region, according to a new report by data and analytics company GlobalData. The report also predicts North America and Europe will follow in second and third place, with 254m and 242m, respectively. Regions including Africa, […]
Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]
Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase. Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]
Digital ordering company, Preoday has formed a technology partnership with Kafoodle. The partnership gives clients access to its pre-order and pay functionality alongside allergy information, stock management and promotion software designed to increase customer footfall. Unique to this integration is an additional level of functionality allowing design agencies and third-party developers to build-out their own […]
They’re responsible for one of the most iconic slogans in advertising history and are the second largest direct selling enterprise in the world, now beauty brand Avon has launched a £20k search for ‘tech solutions in low tech environments’ at MAD//Fest London on 13-14 November at The Old Truman Brewery. The brand challenge will focus on how […]
App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its mobile app market data side by side with advertising analytics data in order to paint a more complete picture of an app’s performance […]
Increasing monetization options for developers & measurement options for advertisers
AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single […]
Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]
Mobile is increasingly seen by marketers in the United Kingdom to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings included in the State of the Industry: Mobile Marketing in the UK 2019, an annual report […]