Deezer, the global music streaming service, together with Targetspot, the world’s leading digital audio platform, announce exclusive advertising partnership in the United States, Canada, The Netherlands, Spain, and Italy. As of October 2019, the partnership enables advertisers and brands in the five affected countries to purchase Deezer audio inventory exclusively through Targetspot, leveraging the company’s […]
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
Uber Technologies, announced an agreement to acquire majority ownership of Cornershop, a leading online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval. “Whether it’s getting a ride, ordering food from your favorite restaurant, or soon, getting groceries delivered, […]
Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen. The survey of more than 300 senior sports industry executives found that this development is predominately being motivated by […]
Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard […]
Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the acquisition of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy. F.O.X was the first tool developed in Japan […]
Young people are beginning to recognise the negative impact social media has on their lives, with many aware they spend too much time using the platforms and some already having deleted the apps from their devices, according to research from MediaCom. The survey of 1,200 eight to 19-year-olds in the UK found that 48 per […]
The London, Munich and Paris-based specialist for post-checkout communication, parcelLab, has successfully completed its Series B financing. In addition to a number of existing investors, including venture capital investor Coparion, Capnamic Ventures is joining the start-up as lead investor. With this new capital, parcelLab will invest further in technology. However, the primary focus will be […]
To celebrate Manchester City’s first home game of this year’s English Premier League (EPL) football season, Etihad Airways – the club’s official shirt and stadium sponsor – took the opportunity to create a unique fan experience and drive engagement using the power of augmented reality (AR). Etihad Airways worked with Snapchat and its regional Lens Studio Partner, Tactical, to conceptualize and […]