Pinterest announced in May that it was testing promoted video at max width with brands including Kohl’s, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company revealed Tuesday that the format is now available to all advertisers. Product marketing manager Nancy Jeng announced in a blog post that promoted video at max width is now available via Pinterest Ads […]
Creative technology agency Modern English have launched a ‘facial recognition playlist generator’ for music sensation, Dua Lipa. The ground-breaking new web-app uses an online social messenger premise to allow fans to interact with a Dua Lipa chat-bot and upload a selfie that is analysed to give them a personal playlist based on what mood their […]
Facebook has made several updates in a bid to make it easier for people to connect with small businesses on the social network, including overhauling pages on mobile and expanding the jobs tool, among other changes. With an update to pages, Facebook intends to make it easier for people to interact with local businesses and […]
Indian ride-hailing firm Ola announced it plans to launch services in the United Kingdom in 2018, months after it expanded its operations in Australia, in an ongoing turf war with US rival Uber Technologies. Ola, backed by Japan’s Softbank Group, has obtained licences to begin operations in South Wales in September, as well as Greater […]
Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases. Facebook is offering advertising solutions for marketers in the console/PC and mobile gaming industry. Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the […]
China’s Huawei raised its forecast for full-year smartphone shipments to more than 200 million and said it could become the world’s top vendor of the devices in the final quarter of next year. Huawei, which recently displaced Apple as the No. 2 smartphone vendor in the June quarter, expects full-year shipments to beat an initial […]
Almost a third of the UK working population – 10.4 million people – could be using smartphones to be more productive at work, according to new research from Deloitte, Mobile Readiness for Work, which is based on survey responses from 3,369 UK workers. Going mobile: narrowing the productivity gap The study found that of the […]
WhatsApp has finally begun monetising its platform with the launch of its first money-making enterprise product – it’s first revenue stream since dropping the subscription fees from the app that nobody seemed to pay. Following the introduction of its business messaging features and its dedicated business app, the Facebook-owned messaging platform now give businesses the opportunity to provide […]
Young people are bombarded with impulses from all directions, all the time, making it really hard to focus when they study. This was something Gothenburg Symphony – the National Orchestra of Sweden – wanted to change, so they created Octomonk, a fun and playful app that helps children to study better with classical music […]
Freedom Mobile unveiled a bold new advertising campaign that highlights the expensive pain points that consumers often experience with their wireless service and shows Canadians that they can get more value through Freedom Mobile. Launching in Ontario, Alberta and B.C. markets today, the new ad campaign is headlined by Emmy-nominated Canadian actor Will Arnett, […]