Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser […]
O2-owned Weve is pulling out of delivering mobile ads as the mobile operator focuses instead on using consumer data only for its own marketing and brand loyalty purposes. From August 21, Weve said it will stop taking new bookings for mobile advertising campaigns. In a statement, O2 said the move would allow it to “solely […]
Ride-hailing firm Grab has launched an advertising unit to enable brands to reach consumers in Southeast Asia both inside and outside of vehicles. Through GrabAds, brands are able to utilise Grab’s presence across eight countries and in over 200 cities in Southeast Asia to reach people taking a ride in one of the company’s vehicles […]
Appnext, a leading mobile discovery platform, has announced that TextNow, the first ever full-service freemium wireless company with over 100 million downloads, has integrated Appnext Actions into its Android app’s messaging stream. Appnext Actions maps key phrases in users’ text conversations to seamlessly connect users to additional services they need such as ordering a taxi, making a restaurant […]
Firebase, Google‘s default platform for app developers, has had a series of updates since it was acquired four years ago, and today brings the latest in that series, adding in-app messaging, new analytics reports and more. The new updates are aimed at helping developers to build better apps, improve their app quality and grow their […]
64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers. Salesforce’s latest Shopper-First Retail report identifies three “Shopper-First” mandates that apply to virtually all retailers, also revealed that 87% of shoppers say they start their hunt for a new product on digital channels. Interestingly, […]
With research revealing Brits are spending more time online than ever before, it may be surprising to learn that sales of so-called ‘dumb phones’ have noted an uptick in sales for the first time in years. Known within the industry as ‘feature phones’, these handsets simply make and receive calls are being marketed as a means to […]
Mobvious, the company specialised in providing digital advertising solutions to the US Hispanic market, and recently acquired by Prisa Brand Solutions, has been placed at the third spot on the Hispanic Fact Pack 2018 ranking as one of the networks with the highest reach within the Hispanic market in the United States. According to Ad […]
The British Red Cross helps millions of people in the UK and around the world get the support they need if crisis strikes. However, over time, its website had become outdated and unreliable, with people unsure where to find the information they needed and confused about the organisation’s purpose. Head of brand and strategic marketing at British […]
Southeast Asian transport turned ‘super app’ Grab is adding healthcare to its growing list of services, via a partnership with Chinese company Ping An Good Doctor. According to the announcement, the service will eventually be available across Southeast Asia and will use both the businesses expertise to create services, such as artificial-intelligence (AI) assisted online […]