Brand owners must act quickly and decisively to deal with the fall-out from a tumultuous year in social media, according to global socially-led creative agency, We Are Social. The agency has now launched its annual ‘not just another trends’ report, Think Forward, which also sheds light on how brands can best navigate this harsh new […]
ADYOULIKE, a leading native advertising technology, reports a surge in the number of online retailers turning to mobile advertising in the run up to Black Friday and Cyber Monday. Analysis of advertisers accessing ADYOULIKE supply revealed a 300% increase in the number of retail brands accessing their premium infeed native advertising supply in the last […]
Neuroscience technology company NeuroTrend has announced its Asian expansion by way of Singapore through a collaboration with Tribal Worldwide. Both companies will jointly launch the Neuromarketing Consumer Insights Lab in Singapore with offerings extended across Asia, providing clients with scientific neuromarketing research. This is part of a new suite of tools for Total Experience (TX), […]
China’s biggest app, WeChat, partnered with InterContinental to open a smart hotel in Shanghai that lets users book rooms, remotely check in, and use their phones as key cards — all without requiring human assistance. Once they’ve completed their reservation, travellers verify their identity at the hotel through facial recognition and collect their digital key […]
Amazon is reportedly getting serious about mobile payments to challenge the likes of Apple and Samsung by bringing its digital wallet to brick-and-mortar merchants – before the competition gets a stranglehold on the market. The eCommerce giant is starting by bringing Amazon Pay to gas stations, restaurants, and other merchants that wouldn’t necessarily consider Amazon […]
The number of Brits using their smartphones to make purchases online in the lead-up to Christmas has increased 44 per cent in 2018 compared to last year. This increase is highlighted in the over 50 per cent rise in mobile sales expected during Black Friday weekend. Alongside mobile sales growth, a further six per cent […]
Some weeks ago Facebook announced the ‘Your Time on Facebook’ feature and now the company has started rolling out the feature for all its users across the globe. This new feature of Facebook is designed to help users in managing their social networking habits. It is similar to the Instagram’s usage insights feature. The dashboard […]
Chevron Singapore, which operates the retail brand Caltex, has introduced Singapore’s first fuel payment app, CaltexGO. The fuel payment app with integrated loyalty is already gaining fans with its alternative refuelling experience from the comfort of your car, clocking 10,000 app downloads within the first few weeks of launch. The CaltexGO mobile app spent a […]
GuestReady, a globally leading Airbnb management company, announced it is expanding its operations in the UK, adding Manchester and Edinburgh to the list of cities in which it operates. The expansion in the UK helps GuestReady to cement its position among the top three globally leading Airbnb management companies, offering its services in 10 leading […]
Instagram has unveiled three updates to its shopping tools aimed at making it easier than ever for brands to direct users to their products and encourage transactions. The update comes just as many retailers are ramping up their marketing activities ready for the holiday season. Instagram users will now be able to save shoppable posts […]