Claritas, a leading data company that helps brands identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. Through this acquisition, Claritas is advancing its transformation by investing in new technologies that enable marketers to identify, deliver and optimise audiences with unmatched precision. Barometric’s proprietary identity graph technology […]
Sublime, a leading solution for high-impact, non-intrusive digital advertising, announced the expansion of its suite of mobile advertising solutions to better meet the needs of both advertisers and publishers. Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime now offers full-funnel marketing capabilities […]
SVPER, the social, instant video-only app for forming new real-life relationships in real time, announced the successful launch of its prototype SVPER app. SVPER is the first mobile application that rewards you for meeting new people in the real world. It replaces user profiles, pictures and text messages with instant video invitations designed to encourage […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
According to the latest UN report 80,000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 […]
World Wildlife Fund (WWF) has partnered with Jet8 Foundation to unveil a social media app to raise awareness about global conservation. The app titled ‘WWF Selfies‘ is available to users in Singapore, Indonesia, Philippines, Vietnam, Thailand, and Malaysia. Users will be able to download the app from Google play store and iOS app store and […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live Moves’. […]
Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for […]
Generally, it’s accepted that internet access originating from a Wi-Fi hot spot will be faster than a mobile broadband connection. Many of the most popular smartphones, like iPhones, automatically join the nearest known Wi-Fi network because of this belief. But according to a new study, this assumption isn’t true in many places around the world. […]
Applift, a leading mobile ad tech company, announced the appointment of Maor Sadra to Chief Executive Officer. Maor has been with Applift since 2014, as Vice President Strategic Development, rising to the role Managing Director & Chief Revenue Officer in 2015. Applift’s Co-Founder, Tim Koschella, hands the reins of CEO to Sadra as Applift continues […]
