It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos. That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes […]
Happy Finish, the VR content specialists and global production studio, announced its partnership withNokia as an OZO VR partner. Happy Finish will work closely with Nokia to produce professional-grade virtual reality content, in an effort to continually improve the capabilities of the all-in-one 3D, 360 degree audio/video camera, launched earlier in 2016. Happy Finish has […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]
Social platforms are providing longer ad units, but bigger isn’t necessarily better, writes a strategy team from Possible Earlier this year, Instagram and Twitter announced something odd: longer ad units. Twitter enabled skippable 30-second ads, while Instagram cleared the way for gargantuan 60-second Super Bowl-style ads. One can, perhaps, see an argument for this. Mobile […]
ClickBid, a leading provider in mobile bidding technology, has converted all of its credit card functionality to use Braintree hosted fields. Through it’s six year partnership with Braintree Payments (a PayPal company) ClickBid is able to offer end-to-end security of card data. Hosted fields provide a way to present payment forms directly from a PCI […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]
Mobile advertising is a form of advertising using mobile devices. It is a subgroup of mobile marketing. Mobile advertising provides information/content developed/designed by advertisers intended for customers/mobile device users. The different types of advertising includes display advertising, In-app, In-game, rich media, search, sms/mms/P2P messaging and others. Mobile advertising provides a solution to advertisers to reach […]
A mobile optimised ad creative leading through to Butlin’s new mobile website Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunch their mobile website and promote it using a highly-targeted mobile-first search campaign. Butlin’s have been […]
If ever you’ve needed an incentive to exercise, a new app could give you a much-needed boost to get active. The British app Sweatcoin tracks your activity and pays you accordingly in its digital currency, which can be used to purchase physical trainers and exercise classes. For every 1,000 steps walked, users earn one sweatcoin (SWC). […]