Celtra, the leading creative management platform for digital advertising, released results from a commissioned study, “The Mobile Ad Experience Matters To Your Media ROI,” conducted by Forrester Consulting on behalf of Celtra. The study found that brands who prioritize creative see improved customer response rates and achieve higher brand recognition. Forrester predicts that mobile advertising spend […]
For the app economy, 2016 was a great year with $52 billion is gross consumer spending on mobile app stores. Close to $77 billion was spent in mobile in-app advertising this year, shows data from data firm App Annie. The firm believes that 2017 will be ‘another banner year for the app ecosystem’. Talking about […]
Opera Mediaworks announced its new company name will be AdColony with the goal of unifying the brand, performance and publishing business under a single name. The name change will become effective starting in January 2017, and the company will continue to stay independent, with the corporate entity listed on the Oslo Stock Exchange under Opera […]
Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]
Bacardi is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO and Facebook’s Creative Shop, the liquor brand’s global chief creative for culture, Swizz Beatz, has concocted a way for viewers to feel like their hands are doing scratches and […]
Mobiquity Networks, a next generation location marketing and data insight company that operates a nationwide location‐based mobile advertising network of beacons, has partnered with a major weather related app to join its App Publisher Network. This app will add approximately 70 million US downloaded users to Mobiquity’s existing publisher network. The Mobiquity Publisher Network is […]
YOC, a German mobile advertising company, has announced in its annual results of its UK operations that over 50 per cent of its business now comes from programmatic advertising. The figures released on both its branding and performance business against sales of programmatic services show a monthly revenue increase. CEO of YOC Dirk Kraus said: […]
American Eagle Outfitters has used Snapchat Spectacles in Hong Kong, despite the product not having launched there, as part of a video-led campaign. The #WeAllCan campaign, by TBWA in Hong Kong, is primarily an influencer campaign that used the new technology to film first person point of view shots to give a more authentic look […]
Uber is the latest tech firm to partner with Disney in promoting the new film Rogue One: A Star Wars Story, replacing car images within the app with various Star Wars spaceships including the iconic X-Wing fighter. The promotion will run in hundreds of cities worldwide between 12 and 18 December on an opt-in basis, […]
Now days with video games and gadgets demanding screen time, the art of the children’s book has been lost in the mobile era, specifically around the holiday season. With this in mind, and just in time for this holiday season, AKQA launched its 2016 holiday card The Snow Fox – a children’s story that comes to […]
