BBC Worldwide has partnered with Snapchat to launch an exclusive Planet Earth II series on the Discover platform in the US and Canada. Audiences will be introduced to the first showing of ‘never-before-seen’ footage a day prior to the show’s 18 February debut on BBC America in the US and BBC Earth in Canada. Nick […]
Marketing services firm XLMedia PLC on February 7 said it has agreed a $5.1 million cash deal to buy mobile performance marketing platform ClicksMob Inc. ClicksMob helps brands to acquire customers for mobile applications across gaming, e-commerce, travel, entertainment and finance verticals, XLMedia said. The UK firm said the deal will increase its presence in Asia […]
Mobile data exchange company adsquare is making region-based consumer insights from global market research company GfK available on their platform. The combination of rich consumer insights and a real-time mobile platform takes programmatic advertising to a new level. GfK delivers vital global insights matched with local market intelligence. The GfK data that adsquare offers advertisers […]
“What should my caption be?” has become a ubiquitous phrase out of the mouths of Millennials following the evolution of social media. Nowadays, everyone is looking for the wittiest phrase, the best pun, the funniest quip to garner Likes and engagement. CapGenius is the newest app on the market to fill this social void. The […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/02/Ted-Baker-Promo-Video_Short.mp4[/KGVID] Leading fashion and lifestyle brand Ted Baker have teamed with digital creative agency SMACK for a fourth year running, to launch their annual digital Valentine’s Day campaign. The creative studio was commissioned to create a digital activation to complement Ted Baker’s 2017 Valentine’s Day campaign, Love Bites. SMACK have developed a desktop and mobile […]
Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations. The company beat growth targets, even though there was some concern on running out of room to place ads on its news feed. However, the company said its revenue growth rate will “come down meaningfully” in 2017. Facebook shares rose as […]
The New York Times announced that it will launch on Snap Inc.’s Snapchat Discover platform. The Times will create a daily Edition for Snapchatters in the U.S. and Canada based on its popular Morning Briefing, which is designed to help readers prepare for their day, and will be published Monday-Friday. Kinsey Wilson, executive vice president, […]
Domino’s Pizza, the recognized world leader in pizza delivery and digital ordering platforms, had its game face on and brought even more robust ordering capabilities to Facebook Messenger. Customers can now place any order for any menu item they’d like on Messenger, just in time for February 5 – one of Domino’s busiest delivery days of […]
Mediahawk, the UK’s premier provider of call tracking software, has launched an integration with Salesforce, global CRM (Customer Relationship Management) solution, achieving automatic end-to-end marketing attribution of phone calls. This innovative integration provides Mediahawk customers with over 40 pieces of crucial data on every phone call, caller and conversation. Marketers gain greater insight into how every […]
In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. Meet LEVO, a platform that allows air-travellers to connect with co-passengers and meet them at the airport or in the flight. LEVO enables users to utilise their travel downtime to expand their […]