Ericsson has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers. With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while […]
Thin Film Electronics ASA a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced a new customer in the wine and spirits industry. PengWine, a premium producer of 5-star Chilean wines, will leverage Thinfilm’s NFC solutions to educate and engage consumers through gamification. PengWine is planning multiple commercial deployments […]
Snap’s leadership conceded that it overestimated the demand for its Spectacles offering. Snap will overhaul its primary app to make its user experience more intuitive, hoping to bolster its appeal to a wider audience, and boost monetization opportunities. This is a step that comes as it counts the (initially) heavy cost of its transition […]
Blippar, one of the leading augmented reality and computer vision technology company, announced the launch of its new large scale augmented reality experiment in form of an app: AR City. The app, currently in beta, harnesses both augmented reality and computer vision to allow users to access information and content as they travel and navigate around cities. […]
Marketers should spend dynamically on mobile marketing and outcome-oriented measurements to capitalise on customer acquisition, says Facebook Thailand. “There is a gap between the amount spent on mobile advertising and the time spent by Thais on their mobiles,” said John Wagner, managing director of Facebook Thailand. “Of the 15-20% allocated to digital advertising spending in […]
Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research from Verve. 73% of consumers say they now allow apps to access their mobile’s location, and one in ten (11%) say they always allow apps to do so. But advertisers and publishers […]
A10 Networks, a Secure Application Services company, announced A10 FlexPool, a software subscription model that provides enterprises and service providers with the ability to simplify the consumption of app services. The A10 FlexPool aggregated capacity model allows customers to flexibly allocate and re-distribute capacity across applications, multiple clouds and data centres. As businesses attempt to […]
London’s leading arts venues combine to launch the capital’s first centralised refreshment mobile and online ordering service. Revolving around theatres, concert halls and performing arts spaces in central London, MyOrder London, powered by Preoday, helps theatregoers beat interval and pre-performance queues by letting them order and pay for refreshments in advance of their visit. At […]
POW, the free digital currency, has taken another significant step towards becoming the first global currency by integrating with a second social media platform; Twitter. Launched on October 3, POW was given away for free to anyone with a Facebook account. So far, 47,000 people have claimed POW via Facebook and are sharing it amongst […]
Summing up the Diwali season, Adby Ventures released a report about 10,000 Active advertisers across the country advertising in the festive month ending mid-October. The report compared advertising across different platforms (desktop, mobile, videos) and mapped the increased activity of different industries in the festival season. It also released a comparison of the digital advertising […]