It is estimated that UK retailers will send more than 40 million text messages over the festive period to deliver personalised Black Friday and Christmas deals direct to customers. While consumers have flocked to WhatsApp and Facebook Messenger, the text message is positively thriving in the business world. SMS remains a key tool for customer […]
Destination DC (DDC), the official marketing organisation for Washington DC, expands its partnership with WeChat by launching the first City Experience Mini Program in the United States to support Chinese travellers when they arrive in the city. Through Tencent’s instant messaging platform, DDC continues its expansion into Washington, DC’s top overseas market with the immersive new program built for the […]
What is claimed to be the largest bot network ever has been discovered by Adform, which it has said was possibly four times the size of the Methbot network unearthed less than a year ago and accessing over half a million IP addresses, mainly located in the US. The fraud team at the adtech firm […]
LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, announced a collaboration between the two companies. Criteo and LiveRamp will work in tandem to integrate LiveRamp into Criteo’s Commerce Marketing Ecosystem, a network of tens of thousands of retailers, brands, and publishers that enables collaboration and […]
Eighty-five per cent of senior executives plan to invest in artificial intelligence (AI) and the internet of things (IoT) by 2020, according to a new survey of UK digital leaders by Deloitte. The findings come from the first edition of a new regular report from Deloitte, the Digital Disruption Index. The index will track investment in […]
Nintendo’s Animal Crossing mobile game has got its official release date, after it was finally unveiled to the world in October. Releasing November 22, Animal Crossing: Pocket Camp has been in the works for a while, and is set to pave the way for the eventual launch of a Legend of Zelda mobile game. With the launch of […]
Tencent has become the first Asian company to be valued at more than $500bn after shares hit a record high on November 20. The Chinese Internet giant’s shares closed at HK$420 per share on the Hong Kong Stock Exchange on November 21, boosting Tencent’s market value to $510.7bn. The valuation sees Tencent join Apple, Alphabet, […]
Out There Media (OTM), a global leader in mobile advertising and data monetization, has announced their expansion into the Middle East and a new partnership with Zain, a leading mobile operator in eight markets across the Middle East and Africa. OTM, headquartered in Vienna, Austria, is the creator of Mobucks, a proprietary technology platform that […]
There’s a dramatic shift in consumer preference when it comes to food. The majority of Canadians are turning away from cheaper imports in favour of those produced closer to home. But with many businesses looking to cash in on local, consumers are increasingly concerned about whether such claims are true; according to recent Dalhousie-led […]
AllofUs has created a new mobile experience for London Mithraeum Bloomberg SPACE a new cultural destination that opens to the public today on the site of Bloomberg’s new European headquarters in the City of London. The digital interactive resource is designed to help visitors uncover the stories behind the remarkable selection of Roman artefacts on […]