Spotify recently launched its new multimedia format, Spotlight, which introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives fans a deeper insight to their favourite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users […]
Text messaging is often read as cold and is toneless. In commemoration of the brand’s foray into China, Downy introduced: Scent by Downy. Because scent triggers emotions and Downy Unstoppables is one of the most popular in-wash fragrance beads, the Procter & Gamble-owned brand found a way to communicate and introduce these scents in one […]
Facebook will prioritise news that is trustworthy, informative and local from trusted sources to combat fake news, strengthen relationships, and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarisation. Zuckerberg, in a post on Facebook, said:”As part of our […]
UpSnap Inc., a leading provider of mobile advertising solutions, is pleased to announce the launch of its new Intentional Direct Mail (IDM) program available to customers. With UpSnap’s proprietary Intentional Direct Mail offering, advertisers and brands are provided a new targeting tool via direct mail, adding a new layer to UpSnap’s existing suite of mobile […]
WhatsApp has launched a separate app designed for use by small businesses to more easily connect with customers. WhatsApp Business adds key features like dedicated business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were […]
Singapore telco Singtel continues in its strategy of promoting how it can help bring families together, with an emotional Chinese New Year reunion story. For those not well-versed in Chinese New Year traditions, the reunion dinner is one of the most important parts of one of the biggest celebrations in the Chinese calendar. For […]
The São Paulo Pinacoteca ─ the oldest art museum in the city ─ launched an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at […]
Over-the-top (OTT) streaming firm Roku has unveiled a series of tools to help marketers get better value from ads on the platform. The new feature, dubbed Ad Insights, will offer expanded OTT measurement for brands as well as give access to data around reach and effectiveness across linear and digital formats. Less than 12 months […]
Google announced it will begin considering page speed when ranking webpages in mobile searches starting in July 2018. The search giant attributed the change to its users caring about the speed of a webpage. Google said the “Speed Update” applies the same standard to all webpages regardless of the technology they’re built on. It will only […]
Chinese ride-sharing giant Didi Chuxing launched a bike-sharing platform within its mobile app on Wednesday. Riders in Beijing and Shenzhen can use two popular shared bikes companies, Ofo and Bluegogo, via Didi’s latest version of the app, with no deposit required for riding Bluegogo bikes. Didi is an investor in Ofo, and it announced last […]