YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]
Following the success of Pedigree SelfieSTIX – A specially designed clip that lets you attach a Pedigree DentaStix to the top of your smartphone – Pedigree and Colenso BBDO have launched the Pedigree SelfieSTIX app that lets people add fun filters to their dog’s perfect photo. Like Snapchat Lenses, but for dogs, the Pedigree SelfieSTIX […]
Chinese Internet giants Baidu, Alibaba and Tencent (BAT) will account for the lion share of programmatic expenditures in China as advertisers are predicted to invest $22.81 billion on programmatic digital display ads this year in the Asian country, with mobile accounting for 83.7% of that total. This is according to eMarketer’s latest forecast of programmatic […]
This collaboration has resulted in a Super Bowl LII twist to the Angry Birds 2 and Angry Birds Evolution games. Within Angry Birds 2, mobile gamers and football fans can outfit their flocks with a choice of any of the 32 official NFL jerseys and helmets to compete in brand new Super Bowl-themed game […]
Vungle, the leading performance marketing platform for in-app video ads, announced its new Self-Serve platform for advertisers. The Vungle Self-Serve Platform enables anyone to set up campaigns and automatically create videos and manage assets and targeting. The global in-app advertising market is expected to grow dramatically in the coming years to $201 billion according to App Annie’s Global App […]
Snap calls itself a camera company, and now it’s taking a big step towards the proliferation of content beyond the confines of Snapchat. As rumoured, the company will allow iOS and Android users to share select stories outside of the app (the same way you’d share a mobile web link or tweet). At launch, the […]
Facebook has signed an exclusive deal with ESL, the world’s largest eSports organisation, to bring streaming coverage of two of the top eSports competitions exclusively to Facebook this year. One of ESL’s flagship circuits, ESL One, will be broadcast on Facebook starting this week with the ESL One Genting 2018 event in Malaysia. A weekly […]
Hatch, the mobile games-on-demand service spun out from Rovio, has made its debut in the UK and Ireland with open beta access for Android users via Google Play. On Hatch, users can discover and instantly play a broad selection of high quality, premium games from more than 100 developers and publishers. Square Enix Montréal is […]
You’ll soon be able to pay for your oBike rides using Grab’s mobile wallet, GrabPay, thanks to a memorandum of understanding (MoU) announced on January 22 between the two technology companies. As part of the partnership, oBike will integrate GrabPay into its mobile app. As part of a number off new joint initiatives to be […]
Spotify recently launched its new multimedia format, Spotlight, which introduces visual layers to complement the listening experience for podcasts, audiobooks, news, and other audio content. Spotlight gives fans a deeper insight to their favourite artists, playlists, books, publishers and more by offering contextual visual elements, such as photos, video and text, that appear as users […]