Apple and Ito World have partnered to bring bike-sharing dock information to Apple Maps, TechCrunch reports. Now, in a number of cities, users can just type “bike sharing” or the name of a bike-sharing service into the Apple Maps search bar and it will show you all of the nearby docks as well as the […]
Only around half of the UK’s leading retailers have invested in mobile app technology, despite 80 per cent of shoppers using a retailer’s mobile app and conversion rates being as much as three times higher than mobile sites alone. According to an analysis of 240 of the UK’s leading retailers by eCommerce and digital agency […]
Artland, a platform dedicated to connecting art collectors and galleries worldwide, which was founded by Danish brothers Mattis and Jeppe Curth, has just announced a successful round of funding. The new investors include one of the world’s most famous handball players, Mikkel Hansen; Olympic dressage champion Andreas Helgstrand; musician and songwriter Shaka Loveless; and Airhelp […]
The PGA Tour introduced PGA Tour AR, a brand new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhone and iPad. Live AR coverage on PGA Tour AR will begin in conjunction with the opening round of the Arnold Palmer Invitational presented by Mastercard on […]
The British government has announced the winners of a £25 million competition to test 5G technologies across the UK. The fund will be split six ways, with amounts of between £2 million and £5 million spread across projects exploring the benefits of 5G for rural communities, tourism, health care, agriculture, manufacturing and self-driving cars. The […]
Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]
Snapchat will now allow publishers to publish branded content to its app, having previously been unable to create the ads that ran between their articles and videos within the Discover section. The deal between Snapchat and the publishers on its platform means that the likes of BuzzFeed, NBC Universal, and Vice will be able to […]
ASOS, one of the biggest names in fashion e-commerce, is rolling out its Style Match visual search tool globally for iOS and Android. First introduced for its iOS app in the UK last August, the feature lets users take or upload a photo to the app to find visually similar clothing styles that are available […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile […]
Jaguar and EasyJet are among the brands that have run virtual reality (VR) campaigns using 360-degree video ads through OmniVirt‘s self-service platform. The video ads let users rotate their smartphone or click and drag their mouse to explore the inside of the brands’s car or plane in a more immersive fashion. 360-degree video is the […]