Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase. Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]
Digital ordering company, Preoday has formed a technology partnership with Kafoodle. The partnership gives clients access to its pre-order and pay functionality alongside allergy information, stock management and promotion software designed to increase customer footfall. Unique to this integration is an additional level of functionality allowing design agencies and third-party developers to build-out their own […]
They’re responsible for one of the most iconic slogans in advertising history and are the second largest direct selling enterprise in the world, now beauty brand Avon has launched a £20k search for ‘tech solutions in low tech environments’ at MAD//Fest London on 13-14 November at The Old Truman Brewery. The brand challenge will focus on how […]
The Customer Engagement Suite enables marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle
Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, today announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the Cheetah Engagement Data Platform. The Cheetah solution helps […]
Adfluence, an influencer marketing platform, recently joined hands with Swarovski, world-renowned producer of premium jewelry and accessories, to plan and strategize unique and engaging influencer marketing campaigns for the brand. Adfluence started with brand’s campaign for the Indian festival Rakhshabandhan. Swarovski planned to launch their new collection for Rakshabandhan to celebrate the bond between siblings. […]
Earlier in 2019, mobile entertainment company Gismart announced opening a new division dedicated to casual and hyper casual game development and publishing. Today Gismart Games division has eight teams with a total headcount of over 70 people. Each team is working on a few game titles simultaneously. Gismart’s Cool Goal! – developed by the team […]
‘There Are 17 Numbers That Can Change The World’ captures world leaders attention at UN SDG Media Summit, with a decision to target a billion people Out There Impact (OTI), have announced how they plan to help advance the United Nations (UN) Sustainable Development Goals (SDGs) by 2030, through harnessing the power of mobile. After a successful “There […]
Every four years, the Irish Rugby Football Union sees an influx of supporters for the national team – not only in the country, but around the world. The Rugby World Cup is a competition that all die hard and fair-weather fans get behind and Irish supporters are notorious around the world for their dedication to […]
Mobile is increasingly seen by marketers in the United Kingdom to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential. These are some of the findings included in the State of the Industry: Mobile Marketing in the UK 2019, an annual report […]
Fanta is looking to further establish its connection to Halloween with a new digital, social and out-of-home campaign from digital creative agency Movement. Fanta will look to reach teens in order to build a lasting association between the brand and Halloween. The campaign will encourage engagement and co-creation with Fanta, while driving both awareness and […]
