Facebook and similar apps and websites can be ordered to take down illegal posts worldwide after a landmark ruling from the EU’s highest court. Platforms may also have to seek out similar examples of the illegal content and remove them, instead of waiting for each to be reported. The European Court of Justice ruling is […]
McDonald’s India jumped onto the trend by dedicating songs to all the food on their menu – from Kuch Kuch Hota Hai when we see a burger to Is This Love when it comes to Fries. The brand saw people pouring in with their own songs to show love for their food. To amp up […]
Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]
The importance of Facebook as a mobile app in the eyes of consumers across the US, UK, Germany and Northern Europe is in steep decline a major study of 13,000 people by technology-based market research company AudienceProject has found. The study set out to ask consumers in seven markets how indispensable different apps on their mobile […]
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]
Google has made a bunch of updates to its privacy and security options, kicking of Cyber Security Awareness Month by giving users more control over their privacy in Maps, YouTube, and Assistant, while strengthening password security. Maps is getting an incognito mode much like the popular feature that’s been in Google’s Chrome browser since 2008 […]
By 2024, the Asia Pacific will have the most 5G subscriptions in the world, with an estimated 954m users in the region, according to a new report by data and analytics company GlobalData. The report also predicts North America and Europe will follow in second and third place, with 254m and 242m, respectively. Regions including Africa, […]
Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]
Teads, The Global Media Platform, reveals the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100 CMOs interviewed value different forms of media in driving real results for their campaigns. In an age of fake news and ad fraud, Teads asked 100 CMOs for their views on […]