AppNexus offers buyers fee-transparent supply-side platform

AppNexus offers buyers fee-transparent supply-side platform

AppNexus, a Xandr company and leader in advertising technology, announced that agreements with many direct publishers in the AppNexus marketplace and partnerships with third-party transparency companies have facilitated one of the programmatic advertising industry’s first fee-transparent supply-side platforms (SSP), giving buyers an unprecedented level of visibility into technology fees. “Through our policies and partnerships, AppNexus […]

Teads and Adform join forces to guarantee premium programmatic outstream

Teads and Adform join forces to guarantee premium programmatic outstream

Teads, The Global Media Platform, announced its official partnership with Adform, one of the world’s leading independent advertising technology platforms.  Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross screen outstream inventory, via an exclusive marketplace (PMP) with the world’s […]

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Legwork and CP+B Hack IFTTT Platform to Create ‘If This, Then Domino’s’

Denver-based independent creative studio Legwork recently teamed up with Crispin Porter + Bogusky (CP+B) to create If This, Then Domino’s, a new platform using IFTTT technology which allows customers to automatically order Domino’s pizza every time a particular situation, previously chosen by the customer, occurs. It could be your birthday, a bill getting passed in […]

AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise delivers industry-leading new web platform for The Jockey Club

AmazeRealise has launched an industry-leading new web platform for The Jockey Club – one of the UK’s leading leisure companies which stages thousands of events each year -including the iconic Grand National, Cheltenham Gold Cup and The Derby horse races. This forms part of a plan to broaden the brand’s appeal and promote the thrill […]

Walmart partners with Rakuten to open its first eCommerce store in Japan

Walmart partners with Rakuten to open its first eCommerce store in Japan

US retailer Walmart has partnered with internet services firm Rakuten to open Walmart’s first eCommerce store in Japan, the Walmart Rakuten Ichiba Store. The business operates within the Rakuten Ichiba ‘internet shopping mall’, and aims to combine Walmart’s international expertise in delivering high-quality US brand products with Rakuten’s strengths in online commerce and familiarity with Japanese consumers. The digital […]

Digital Sitecore agency Kagool announces London expansion

Digital Sitecore agency Kagool announces London expansion

Digital marketing agency Kagool, has expanded its office in London, after making 4 new appointments and winning several new clients. Kagool, which also has offices in Cardiff and Manchester has moved to a larger new London office in Holborn. The new premises will enable the company’s growing team of Sitecore specialists in the capital to service […]

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx appoints David Lahoz Martin as Lead Product Strategist

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed Spanish advertising industry veteran David Lahoz Martin as its lead Product Strategist.   David’s primary mission is to help reinforce Tappx’ position as one of the leading companies in the digital advertising world. David is heading up the optimisation […]

WorkMobile expands tech team with two new appointments

WorkMobile expands tech team with two new appointments

Manchester-based WorkMobile, a cloud-based data capture specialist, has appointed two new hires to boost its technology department. With over three years’ experience in software development, Waleed Ahmed has joined WorkMobile as a C# Developer. Previously a software engineer at Medical Transcript Billing Corporation in Pakistan, he will help to develop new modules for the WorkMobile app […]

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

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