Nissan’s Virtual Face Paint App ‘Nissan Olympics Die Hard Fan‘ has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their […]
4Info, the mobile advertising technology firm, has just released its brand new Mobile Advertising Benchmarks which provide marketers with guidance on what matters most for mobile adverts. Based on benchmarks across 136 mobile campaigns, the report compares benchmarks across seven categories: baby, beverage, food, general merchandise, health and beauty, over-the-counter and pet as well as […]
Snapchat confirmed the acquisition of Bitstrips, rumoured for several months, in a blogpost announcing integration between the two services. This means users can download the Bitmoji app and sign in using Snapchat for the first time, as opposed to solely with an email address. They can also share their Bitmoji selves on Snapchat, as well […]
Beauty brand L’Oréal has launch a new emoji keyboard that lets mobile users share styles in a single symbol. The ‘Beaumoji’ keyboard includes 130 emojis from its extensive brand portfolio, which includes Urban Decay, Nyx, Giorgio Armani Beauty, and Essie. The keyboard joins a pool of over 250 other mainstream brand emoji keyboards like Dove, […]
Nearly 7.5m people are being left behind in the UK’s mobile revolution, as poor signal, slow connection speeds and a lack of access to digital services splits Britons in several ‘digital classes’, governed by age, location and other factors. According to Experian’s ‘Mosaic Digital’ study, which aims to uncover the UK’s digital landscape, consumer habits […]
Former TBWA Singapore and JWT Singapore creative Karan Dang has just released a new campaign from his new agency 180LA. It’s Dang’s first digital project since he joined 180LA as digital creative director a few months ago. To promote the launch of the 2017 Mitsubishi Mirage and All-New Mirage G4, Mitsubishi launches MirageG4NightDrive.com, a dual […]
Microsoft keeps wavering between task-oriented separate apps and an all-in-one client. Microsoft’s preview of the new, modern, Universal Windows Platform (UWP) version of the Skype client received a big upgrade today: it’s now available for devices running Windows 10 Mobile as well as Windows 10 PCs. In addition to supporting Windows phones, the client has […]
Snapchat Inc. may start to see more brands paying up for location-based advertising campaigns on its photo-sharing mobile app, thanks to the efforts of another startup, Yext Inc. Advertisers can already pay the social media service to have branded geofilters—a type of graphical overlay people can use to decorate photos or videos they’re sharing—to show […]
The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its “smart vehicles” in the wild and share them by snapping @smartcarUSA. “The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear,” Mark Aikman, general manager, marketing services for MBUSA, explained via email. […]
Much has been said in 2016 about the decline of apps, with reports saying that the boom in app downloads is declining, if not over. In May, the top 15 apps saw downloads decline 20% on average in the U.S., according to research from Nomura and SensorTower. But as more and more people perform more actions […]