Construction industry analysts Barbour ABI and hospitality news provider The Caterer have joined forces to launch a pioneering iPhone app named ‘Openings’, a lead generation tool designed to allow users to search an extensive database of forthcoming hospitality projects. Barbour ABI are a chosen data partner of the Cabinet Office, the Office for National Statistics […]
Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]
Finstar Financial Group, a fintech-focused international private equity group founded by Oleg Boyko, announces that it has invested USD 3 million in Rocket10, a rapidly growing mobile marketing agency. This investment forms part of Finstar’s strategy to use mobile technology to grow its fintech businesses. As part of the venture investment, Finstar will utilise Rocket10’s […]
Baidu, the leading Chinese language Internet search provider, has announced that its new mobile ad platform DU Ad Platform (DAP) leverages machine learning AI technology to enhance ad performance prediction and increase advertising revenues. The announcement was made during the Open Mobile Summit event in San Francisco, California. DAP’s “Peak Selection Algorithm,” which determines ad […]
Fake ad traffic generated by bots is burning through advertisers’ budgets and eroding trust in digital advertising. Initially simple scripts that click on display ads from server farms and compromised PCs, bots have evolved to become sophisticated viruses that are infecting mobile devices and are working their way into mobile apps. Working silently in the […]
The BBC became the latest publisher to introduce vertical video to its news apps, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own […]
With advertisers focusing more on digital media spends, Facebook has been able to achieve a 43 percent jump in revenues in India in 2016. The social network, which has a user base of over 142 million in the country, posted Rs 177 crore in revenues for FY16 against Rs 123 crore in the previous year. […]
Widespace, the Stockholm based technology company that creates tools to build brands in a mobile world, has announced a strategic partnership with Big Mobile, APAC’s leading independent mobile engagement specialist. Through the agreement, Big Mobile will harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand. Summit […]
Omnigon, which develops digital content for the sports, media and entertainment industries, has partnered with FINA, the International Swimming Federation, to develop a new suite of mobile apps. The launch of these apps for iOS and Android coincides with the 13th Annual FINA World Swimming Championships, which will take place December 6 to 11 in […]
In an Australian first, the radio industry has launched RadioApp, a new mobile app, created by industry body Commercial Radio Australia and app developer All In Media, that allows consumers to live stream 250 Australian radio stations on the go. The free app allows listeners to tune in to Australian radio from anywhere in the […]