While the trend in homes is to increasingly spend more time talking to virtual assistant Alexa, a recent report suggests that we reach for our smartphones within 15 minutes of waking up and our phones will likely remain with us throughout the day long after we have said goodnight, Alexa. Various developments in mobile technology […]
Amplero, a digital intelligence platform which leverages machine learning and continuous optimisation, has introduced a way for marketers to influence friends of friends. Influencer Optimisation, a machine learning-based capability of Amplero’s Intelligence Platform, enables marketers to pinpoint their key customer influencers. It measures each influencer network by number, strength, intensity of connections, as well as […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
YuMe, a leader in brand video advertising software and audience data, announced the availability of an immersive mobile vertical video ad format for brands and advertisers. YuMe’s new customizable vertical video ad format enables video ads to fit more naturally within the mobile experience as full-screen video that is viewed in portrait mode. One of […]
Mobile has changed everything. Findings from a new Nielsen Media Labs study commissioned by Jun Group, a leading mobile video advertising platform, found that consumers prefer opt-in mobile advertising (aka “value exchange,” “incentivized advertising,” and “rewarded video”) over traditional digital ads like pre-roll and display by a near 2-1 margin (54 percent versus 29 percent). […]
Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. With […]
Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform. The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking […]
Jay Brooks and Brian Atton, founders of media-sharing solution, Simian, and Michael Chiavetta, co-founder of content consultancy, KIMBA, officially announce the launch of their unique content app, Dank. The app, inspired by the name of online viral media called ‘Dank Memes’, has been developed to curate and define the best online content before it trends. […]
IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out the impacts of each […]
The UK’s retail market could be boosted by as much as £1bn a year, if consumers were given access to visualisation technology that allowed them to virtually place products in their own homes before committing to costly purchases, research has found. Virtual and augmented reality platforms are widely tipped to be the standout technologies of […]