Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]
Snapchat has been steadily introducing ad products during the last couple of years, involving everything from shoppable ads to in-the-feed videos and a full-blown API. The diversification of tools is what many big-budget marketers—who need particular utilities on the mobile platform to do their jobs well—want to see. And such moves should intrigue revenue-minded investors […]
Smaato, the leading global real-time advertising platform for mobile publishers and app developers, today released its Q3 2016 Global Trends in Mobile Advertising Report. Smaato analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily […]
Facebook’s Audience Network—a mobile ad network that enables the social network to place ads on other publishers’ sites—reaches 1 billion consumers every month, the social network announced in a blog post. The social network added a strong pitch to marketers: “Advertisers who opt into Audience Network can reach 16% more people on average than they […]
Programmatic mobile advertising company TabMo has unveiled a new European partnership with leading data exchange, аdsquare. The move sees аdsquare’s technology integrated with mobile platform Hawk, which was developed by TabMo as the first creative demand side platform (DSP) for mobile. This enables programmatic ad buyers and advertisers that work with TabMo to access targeted […]
[KGVID]http://www.marcomm.news/wp-content/uploads/2017/01/LaunchVideo_SecuretheBag.mp4[/KGVID] Champs Sports and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to […]
In some cities a ride in a taxi can take some time and Malaysian cities like Kuala Lumpur are no exception. Where in places like London and New York, traditional taxis have long included screens in the vehicle, the increased use of services like Uber means these are a diminishing opportunity. Until now. Rodeo, a […]
Uber has introduced a new feature that syncs with your calendar to easily add the addresses of any meetings or appointments as an intended destination on the its app. The Calendar Shortcuts feature will provide the user with a ‘shortcut’ to the address, at the bottom of the screen, when opening the Uber app. The […]
Digital transformation — the switch from paper and plastic to instant smartphone access — presents major opportunities for retailers to increase profits via savvy execution of customer loyalty programs. That’s the key takeaway from expert analysts in a new eBook sponsored by CodeBroker, a developer of mobile marketing technologies for retailers. Available now as a […]
Mobile advertising has become the largest part of the digital advertising pie. According to a report by InMobi, mobile video advertising is taking off as there was a 200% growth in video ad consumption. As a result, in 2016, there has been a 150% growth in mobile video ad spends. It is the fastest growing […]
