InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi Launches a Suite of Advanced Mobile Video Ad Formats in the APAC Region

InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries including Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan. The […]

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Integrated ‘TV + Mobile’ campaigns drive higher purchase intent for Brands

Research conducted by InMobi and Mindshare, in partnership with Unilever, indicates that brand campaigns deliver better results when delivered as integrated ‘TV + Mobile’ campaigns compared to ‘TV only’ campaigns. The multiscreen approach is seen to deliver significantly higher impact on stimulating purchase intent in consumers in addition to being more cost-effective as compared to […]

Unilever: syncing mobile ads to corresponding TV campaigns increases awareness

Unilever: syncing mobile ads to corresponding TV campaigns increases awareness

Unilever has teamed up with InMobi and Mindshare to unveil research that shows how mobile adverts targeting consumers that have seen the corresponding TV ad is more likely to result in post awareness metrics. Using the Pond brand, the experiment discovered that TV is still top when it comes to reaching consumers and boosting awareness. […]

Location Tracking and the Trouble With ‘Opting In’

Location Tracking and the Trouble With ‘Opting In’

Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

MasterCard Invests In Razorpay; Duo To Collaborate In Accelerating Mobile Payments Among SMEs

Online payment gateway Razorpay is collaborating with MasterCard to speed up the adoption of online and mobile payments among small businesses in India. As part of the collaboration, MasterCard has also invested an undisclosed amount in Razorpay. Additionally, Razorpay has integrated the MasterCard Payment Gateway to enable merchants and card issuers to authenticate each other […]