The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which were previously available for public comment in draft form, serve as industry-wide guidance on how the effectiveness of digital location-based ads should be rated, and […]
Unilever plans to shift more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent. The data was calculated by the Internet Advertising Bureau (IAB), which was one of the partner organisations that took part in Unilever’s ongoing […]
March 8th is not just another day in March, it is International Women’s Day. A day we commemorate and celebrate the amazing work women do. At Lovely Mobile News, we believe women should be recognized for their amazing contributions all day, every day! Mobile Marketing is kind of our jam, so we wanted to specifically […]
IAB (Interactive Advertising Bureau) and the JIAA (Japan Interactive Advertising Association) announced that JIAA is becoming the 43rd national IAB licensee. It will be known as IAB Japan (JIAA). Led by Yoshio Takada, who serves as JIAA’s Chairperson, the newly IAB-affiliated trade organization will work with IAB to drive common goals, promote global standards and […]
IAB conducted a study to answer ongoing industry questions around the efficacy of cross-media ad campaigns. The study set out to prove whether or not including desktop and mobile ads in a multiplatform ad campaign improves brand impact and if so, by how much. The study further sought to parse out the impacts of each […]
Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement. The report is based on information provided by companies that sell online advertising, including data related to online revenue from web sites, commercial online services, and other activities. The latest IAB […]
Rather than a “count-on-download” minimum, the mobile ad industry should embrace a “count-on-begin-to-render” ad impression measurement minimum. That’s according to new guidelines proposed by the IAB (Interactive Advertising Bureau), the MRC (Media Rating Council), and the MMA (Mobile Marketing Association). References to “served” impressions have been removed from the proposed guidelines, substituting them with the […]
Research from the IAB into the Internet of Things (IoT) claims that 65% of owners of such devices are open to receiving ads on these screens – a statistic that is likely to prove interesting to marketers in the run-up to next month’s Consumer Electronics Show where connected devices are likely to take center stage. […]
The IAB has released the results of a study on digital commerce in the US and China, which found Chinese consumers engage in more shopping behaviours on smartphones and tablets than US consumers. According to the research, both the US and China have achieved “near-full adoption of digital commerce,” with 89% of Chinese consumers over […]
Study results from research conducted by IAB UK and PricewaterhouseCoopers has revealed interesting new trends in mobile ads. What they found is that companies are spending more to advertise on mobile screens than on desktop browsers. This represents the first time the spending balance has moved in that direction. The report data showed that companies […]