Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]
A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google’s answer to header bidding – have seen an average yield increase of 48% in the 12 months since the two started working together. In June, OpenX announced its status as a Google Exchange Bidding beta partner, but the adtech firm says it’s […]
Google is planning to launch an app that will allow users to reply to a message from any app with a single tap from the notifications bar. The app called ‘Reply’ will guess a reply and provide three smart options to respond using a single tap by integrating itself with different messaging apps. A similar […]
BBC Worldwide has teamed up with Google and BAFTA-winning game studio Preloaded to create a virtual reality experience for the audiences of the BBC’s hugely successful national history programmes like Blue Planet II and Planet Earth II. BBC Earth: Life in VR has been created by Preloaded in collaboration with BBC Earth Productions and […]
Google is advancing its Accelerated Mobile Pages to the next level with the release of an all new story format optimized to enable publishers to build and share content rich in visuals, video and animation. A far cry from the predominantly text-based content such as news and recipes associated with AMP in its earlier […]
Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]
Championing the Filipino peoples’ love of basketball, Sydney-based post house Heckler has recently collaborated on a global project with BBH Singapore to bring an inventive online/offline campaign for Nike in partnership with Google to young basketball players in the country’s capital city of Manila. With the aim to improve the skills of the nation’s young […]
Google has been improving its search engine to make it easier for travelers to find flight and hotel fares for a while; it’s now going a step further with an update that lets you book travel and accommodation straight from your search results. That negates the need for visiting separate travel portals, and folks who […]
YouTube is expanding its Super Bowl playbook in 2018. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second […]
Google has added updates to its flight booking service Google Flights that will give passengers a heads-up before they arrive at the airport. Google said in a blog post that Flights’ machine-learning algorithms will use historic flight status data to provide live updates and reasons for delays, such as weather or an aircraft arriving late. […]