Advertising exchange Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Google’s DoubleClick Bid Manager is the first DSP to integrate with Rubicon Project’s exchange for programmatic guaranteed buying. Rubicon Project is the only third party exchange to currently offer programmatic guaranteed buying for all deal […]
A week after Google announced deeper integrations and additional languages to Assistant, Adobe has announced an update that promises to personalise voice interactions. Enhancements in the Adobe Experience Cloud will let advertisers and agencies plan scenarios in responses to queries directed at Amazon Alexa and Google Assistant. “Imagine searching for a flight on an Amazon […]
YouTube has achieved certification for brand safety by JICWEBS – the independent UK body that sets best practice and standards for trusted online ad trading. YouTube was independently verified by auditing firm BPA Worldwide as to how their processes meet JICWEBS’ guidelines to reduce the risk of ads being served against inappropriate content. These guidelines […]
Alphabet-owned Google sent a message to Slack on Wednesday, saying that its workplace messaging platform—Hangouts Chat—has officially launched. Hangouts Chat functions in similar fashion to Slack and other workplace messaging platforms, but also provides a slew of other Google products such as Docs, Sheets, Slides, Calendar and Cloud Search. Google also says it will use […]
Google has announced the launch of two tools aimed at improving businesses’ mobile performance and released the results of a mobile benchmarking study. The company is launching a Speed Scorecard that will allow brands to compare their mobile site speed to that of other companies in 12 countries. Additionally, Google says its new Impact Calculator […]
To make further inroads in China, Google has partnered with three Chinese Original Equipment Manufacturers (OEMs) to bring its Augmented Reality (AR) service to the country. The company’s AR SDK for Android “ARCore” was launched in full in China following its announcement in November. According to Google, there are 100 million devices that support ARCore […]
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers. To use it, publishers will need to embed a piece of code across all their pages, and will be able to turn it on and off without having to change the code. Google promises that […]
Google India is intensifying its regional approach in India by now adding Tamil language support for Google AdWords and Google AdSense to reach out to the Tamil audience. Google earlier added Hindi and Bengali to the same. Advertisers will now be able to develop campaigns to target their audience through Tamil-language search and display ads. […]
Google recently admitted that Android Pay and Google Wallet probably didn’t need to exist as two different services. After a fictional, Highlander-style battle, it was Google Pay that emerged victorious, taking on a new name to define this united brand. And so, Android Pay now becomes Google Pay. The app still does everything you’d expect […]
Capturing the growth of digital influence and key consumer insights that will drive the next phase of digital consumer spending in India, Boston Consulting Group (BCG) and Google India released a report, Digital Consumer Spending in India: A $100 Bn Opportunity. The report projects that the potential for digital spending is expected to grow 2.5 […]