Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Apollo Tyres AR app gives fans the chance to ‘Earn’ Manchester United Jersey

Tyre manufacturer Apollo Tyres has released an AR app to celebrate its partnership with Premier League football club Manchester United and their #EarnTheJersey digital campaign. The Earn The Jersey app enables users to scan an Apollo Tyres logo to enter an interactive, where players swipe a ball toward the jersey of a member of the […]

BT Sport partners Snapchat for Champions League Final in the UK

BT Sport partners Snapchat for Champions League Final in the UK

Snapchat will be partnering with BT Sport for an exclusive ‘Our Story’ coverage of the UEFA Champions League Final. This means Snapchat’s ‘Our Story’ coverage will include clips and match footage from BT Sport to complement the Snaps submitted from fans in the stadium, the teams and those watching at home. BT’s commercial partnership with […]

Octagon Singapore & Newsfeed SmartApps team to build excitement among Liverpool FC fans for Standard Chartered

Octagon Singapore & Newsfeed SmartApps team to build excitement among Liverpool FC fans for Standard Chartered

Liverpool FC first revealed 125th anniversary home kit on 27th April, unveiling its commemorative crest to mark 125 years of club formation. As the main club sponsor of Liverpool FC, Standard Chartered celebrates Liverpool FC’s 125th anniversary by engaging Reds’ fans with the “Liverpool For Life” personality quiz. As the sponsorship activation agency for Standard […]

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

TECNO Mobile to Grow Manchester City’s Strategic Marketing and Advertising Campaigns across the Globe

Chinese mobile phone manufacturers, TECNO Mobile, together with one of the biggest sporting clubs in the English Premier League, Manchester City, announced the launch of their new global multi-year partnership, which took place at the Manchester City Football Academy. TECNO Mobile will work with the Club to grow their strategic marketing and advertising campaigns across […]

Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League

Ford and Xaxis score in Vietnam using emotional triggers around the UEFA Champions League

With most UEFA Champions League games playing live after midnight in Vietnam, those who stay up for the action are likely dedicated and passionate fans. It makes sense then that Ford and Xaxis Sports used data to trigger ads around emotional moments last season, helping sales objectives for the campaign to come in over target. […]

Global Soccer Icons Celebrated in Fan-Favourite Sports App

Global Soccer Icons Celebrated in Fan-Favourite Sports App

As soccer season is set to kick off, Topps is announcing its featured athletes and brand ambassadors, Harry Kane of Tottenham Hotspur and the German national team’s legendary goalkeeper, Manuel Neuer of Bayern Munich, to be spotlighted on the Topps Kick® 2017 app.  Topps will be producing uniquely designed digital cards of these world renowned […]

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Using geolocation, a mobile microsite – Mahou-San Miguel uses online gaming to engage fans ahead of final

Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC and Critical Mass launch world’s most innovative football club website

Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]