Popular short-form video app TikTok has decided not to allow any form of paid political advertising on its platform, taking a different approach to other major social platforms that continue to struggle with what is an acceptable political ad and what isn’t under constantly evolving policies. The blanket ban on political ads includes any “paid […]
BidSwitch, a provider of intelligent infrastructure for the global programmatic ecosystem, has adopted The Trade Desk’s unified ID solution. This integration aims to improve user match rates across the digital advertising ecosystem. As part of the integration, supply-side platforms (SSPs) that use BidSwitch can pass on the ID to all of the demand-side platforms (DSPs) […]
Talon Outdoor, the independent global out of home media specialist, has further enhanced its audience insight and targeting capabilities with SafeGraph, the leading provider of U.S. Points-of-Interest (POI) data. This further bolsters Talon’s drive to make OOH ‘Smarter as Standard’ complementing its existing and expanding suite of audience insights and campaign planning tools. The partnership […]
Google has made a bunch of updates to its privacy and security options, kicking of Cyber Security Awareness Month by giving users more control over their privacy in Maps, YouTube, and Assistant, while strengthening password security. Maps is getting an incognito mode much like the popular feature that’s been in Google’s Chrome browser since 2008 […]
By 2024, the Asia Pacific will have the most 5G subscriptions in the world, with an estimated 954m users in the region, according to a new report by data and analytics company GlobalData. The report also predicts North America and Europe will follow in second and third place, with 254m and 242m, respectively. Regions including Africa, […]
Snapchat have released a new report which has found that the smartphone has overtaken the laptop as the top device when shopping: 85% shop online using their smartphone versus 63% on laptops. The report, which was conducted by consumer research experts, Sparkler, surveyed 2,977 people across the UK, to gauge how technology is transforming our […]
Teads, The Global Media Platform, reveals the results from its recent UK CMO survey in conjunction with CensusWide. The survey identifies how the 100 CMOs interviewed value different forms of media in driving real results for their campaigns. In an age of fake news and ad fraud, Teads asked 100 CMOs for their views on […]
Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy. The merchant’s initial tests using the solution have revealed a personalisation tactic that makes first time visitors 16% more likely to make a purchase. Fashion Bunker, which sells premium Australian fashion globally, including throughout the Europe and the USA, is […]
Digital ordering company, Preoday has formed a technology partnership with Kafoodle. The partnership gives clients access to its pre-order and pay functionality alongside allergy information, stock management and promotion software designed to increase customer footfall. Unique to this integration is an additional level of functionality allowing design agencies and third-party developers to build-out their own […]
They’re responsible for one of the most iconic slogans in advertising history and are the second largest direct selling enterprise in the world, now beauty brand Avon has launched a £20k search for ‘tech solutions in low tech environments’ at MAD//Fest London on 13-14 November at The Old Truman Brewery. The brand challenge will focus on how […]