Deezer, the global music streaming service, together with Targetspot, the world’s leading digital audio platform, announce exclusive advertising partnership in the United States, Canada, The Netherlands, Spain, and Italy. As of October 2019, the partnership enables advertisers and brands in the five affected countries to purchase Deezer audio inventory exclusively through Targetspot, leveraging the company’s […]
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their ‘Martech: 2020 and Beyond‘ report, published on October 14. For […]
A new report – Click and Regret – from marketing agency Gekko has revealed the shocking waste now involved with online shopping. According to the survey, £641m is the astonishing figure consumers are wasting online every year buying goods they don’t want and failing to return them. The survey of 2,000 UK adults conducted by […]
Uber Technologies, announced an agreement to acquire majority ownership of Cornershop, a leading online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval. “Whether it’s getting a ride, ordering food from your favorite restaurant, or soon, getting groceries delivered, […]
Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen. The survey of more than 300 senior sports industry executives found that this development is predominately being motivated by […]
Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
Standard Cognition, an autonomous retail startup which helps retailers compete with Amazon’s checkout-free stores, has purchased the assets of automated kiosk startup DeepMagic. DeepMagic’s computer vision technology enables people to swipe their payment card upon entering kiosks or stores, pick up what they’re there for, and walk out without having to visit a checkout. Some of […]
Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard […]
Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the acquisition of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy. F.O.X was the first tool developed in Japan […]