Google has been working hard recently to make travelling easier – implementing several features on Assistant to help with those on their journeys. Now, users can check-in for flights and help with booking in for hotels. Soon, users will be able to check in for their flights, and save and retrieve boarding passes on Google Assistant […]
Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, and HERE Technologies, a global leader in mapping and location services, announced a partnership that will amplify mobile display advertising performance and open up new digital out-of-home (OOH) and in-vehicle opportunities. By combining Verve’s solutions harnessing the power of location-context mobile data with […]
Nielsen has expanded its cross-platform campaign measurement service, Total Ad Ratings, across TV and digital audiences. Total Ad Ratings will now cover advertising viewed by mobile audiences, including YouTube, and over-the-top (OTT) viewing. The extension means the tool now measures viewers on TV, smartphones, tablets, desktop, or a combination of platforms, drawing from Nielsen’s National […]
MoPub announced that they are partnering with two of the industry’s leading MRC-accredited vendors in mobile IVT-management, Pixalate and DoubleVerify. “Partnerships are crucial to the effort. We believe that MRC-accredited vendors like Pixalate and DoubleVerify offer the expertise, technology, data integrity and service needed to help us keep a clean exchange for the trillions of ad requests […]
Natterbox, a leading provider of global voice cloud services, announced that it is working with Virgin Wines, an online wine retailer and part of the Virgin family, to expand its personalised customer service offering and create a seamless journey for its clients. The online retailer, offering boutique and exclusive wines that its customers cannot find […]
MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same […]
CooTek, the developer of the popular pedometer app, Step Tracker, has introduced a new Daily 5,000 Steps Competition program into the app. With the integration of Daily 5,000 Steps Competition, Step Tracker is now an all-in-one platform where users can receive fitness-related content, interact with friends, and achieve personal fitness goals. The Daily 5,000 Steps […]
Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]
BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]