According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China’s digital marketing will continue its growth momentum, particularly on mobile. 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than the increase in 2018, […]
Marketers and brands are always looking for emerging trends and the next best thing to get them discovered with more engaging customers. We have observed what worked over the past year here at YouAppi and throughout the industry. With this knowledge, we were then tasked with learning how customers will operate in the future, what […]
FleishmanHillard released “Tech Trends 2019: The Fads. The Fears. The Future.” a new report offering insights and predictions for the technology industry. The report features an analysis of a billion tech-focused consumer conversations on Twitter between 2017 and 2018, along with insights from more than 25 technology thought leaders from around the world. “Technology changes at a […]
Smart homes are the next big thing. You may not realise it yet, but somewhere your day will be easier because of it. Smart home technology is not only impacting the houses its installed into. Its reach stretches to other industries like business, science and even health care. Here is an infographic by home security experts, […]
Marketers have moved to data segmentation and multi-channel marketing tactics, following the introduction of the GDPR, according to new research from TransUnion (formerly Callcredit). Two-thirds of marketers (66%) said they are now less able to personalise marketing to individuals, and have switched to segmentation, with eight out of ten marketers (78%) agreeing that being able […]
For 2018’s festive season, marketing communications agency Edit, part of Kin + Carta, has taken on a very different approach to their usual Christmas card brief and used artificial intelligence to reconstruct famous Christmas carols to send to their client base. According to Larry Page, Google co-founder, “Artificial intelligence would be the ultimate version of Google. The […]
CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google […]
Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]
The AKA marketing agency, which focuses on the arts, culture and entertainment markets, has partnered with the Royal Shakespeare Company to launch the #BeMoreMatilda campaign, promoting RSC’s winter production of Matilda The Musical. The campaign includes a collaboration with Capco, Covent Garden’s management team, to install a giant replica of Miss Trunchbull’s chair in the Covent Garden’s shopping plaza. The […]
Criteo, the advertising platform for the open internet, released the “State of Ad Tech 2019” report which evaluates how today’s marketers can successfully convert audiences throughout each stage of the purchasing journey. Criteo surveyed 901 direct response marketers in partnership with Euromonitor International, including 100 in the U.S., to better understand the challenges of converting […]